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  • 學位論文

八里左岸遊憩資源觀光吸引力之研究

A Study on the Attractiveness of the Tourism and Recreation Resources in Bali Waterfront

指導教授 : 林建元
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摘要


本研究主要在探討遊客特性、環境認知及觀光資源引力間之關係,並以八里左岸遊客為研究對象,透過問卷調查及統計量化分析方法進行實證研究,期望對八里左岸的觀光遊憩資源特性做深入的瞭解,並從遊客需求面探討遊憩資源的經營管理。本研究依照八里左岸觀光遊憩資源的特性,將其分為「歷史文化資源」、「公共設施資源」、「私人經營資源」、「海洋遊憩資源」、「生態景觀資源」等五種類型,並將各個的景點歸類在其下,提供前來八里左岸的遊客給予各項觀光遊憩資源吸引力的評值;在吸引力排名方面,八里左岸最具有吸引力的遊憩資源為「自然環境」,其次是「廣場公園」及「老街」。在環境屬性認知方面,歸納三項八里左岸的環境屬性,包括「地點屬性」、「設施服務」、「交通易達性」;整體來說,遊客最同意八里左岸具有「自然景觀優美」的特質,其次是「具有熱鬧的市集小吃」及「動植物生態具有特色」。將遊客分群進行市場區隔可以對研究的主題有較清楚的瞭解,因此本研究以遊憩動機將前來八里左岸的遊客分為三群:(1)抒壓休閒群(2)環境體驗群(3)運動健身群;不同集群的遊客在社經背景、遊憩特性、環境屬性認知及各項觀光遊憩資源的吸引力評價上,皆有顯著的差異。根據分析的結果顯示八里左岸的核心資源為其獨有之自然環境,必須善加保存維護,以維持其競爭力。

並列摘要


The purpose of this study was to explore the corelation among visitor’s characteristic, environmental recognization and tourism attraction in Bali waterfront which is a successful tourism destination in recent years in the northern Taiwan. In order to understand the characters of the tourism recreation resources of Bali waterfront, this study use questionnaire and statistical analysis as the research methods; besides, demand side of the tourism is also the main subject in this study. According to the characters of tourism recreation resources in Bali waterfront, this study divided it into five different types, such as “historic culture resources”, “public facility resources”, “private management resources”, “ocean recreation resources” and “ecoloy landscape resources”, and there are different spots under each type. Based on this classified catalogue, the participants could assess the attractiveness of each tourism recreation resource. The result shows that the most appealing resource is “natral environment”, the second is “squares and parks”, and the third is “historical street’. On the aspect of environmental recognization, this study concluded three attributions to demonstrate the environment of Bali waterfront, include “attribution of spot ”, “facility and service” and “accessibility”. Overall, visitors are most agreeable that Bali left bank “has the beauty of natural environment ”, the second is “has prosperous market and foods” and the third is “has special flora and fauna ecology”. In order to understand the research subject distinctly, the segregation of market is one method to apply to. So this study used recreational motivation to identify visitors into three groups which are “the group of relaxed and pleasure-seeking people”, “the group of environmental experiencement people ”and “the group of sporty and casual people ”. The result of research demonstrates that different groups have distinctnesses among social and economy background, recreation characteristic, recognization of environmental attribution and tourism attractiveness. To sum up, the natural environment is the core resource of tourism development in Bali waterfront; therefore, it needs to be protected and conserved while we develope the tourism industry in Bali waterfront.

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被引用紀錄


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林 玉 娟(2010)。臺北縣八里鄉推動觀光策略之研究〔碩士論文,國立臺北大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0023-2708201022245000

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