摘要
Csikszentmihalyi於一九七五年提出的心流理論(Flow Theory)中指出：當人們完全投入在一項活動時，人們會忽略時間的流逝並忘記所有外界的壓力，不但能將自身的能力在此活動中發揮到極致，並可得到滿足感。此一理論隨著網際網路迅速發展，也逐漸應用在網路服務之使用行為研究，藉以產生較佳的人機互動經驗。 Web2.0的概念盛行，新的傳播管道讓訊息傳達更加多元與便利，在眾多網際網路應用中，微網誌(Micro-Blogging)的快速興起與發展，引發本研究探索人們在進行微網誌活動時心流經驗的動機，參考Novak等(2000)提出之心流模型與構面(玩樂性、鼓舞、挑戰、控制、技能、注意力專注、臨場感、時間扭曲、心流)為基礎架構，透過線上問卷之方式針對Buboo、Twitter、Plurk三家微網誌之使用者進行調查，以理解台灣微網誌使用者心流經驗之構面和各構面間之關係。 從98/4/15到98/5/17的期間內，共回收608份問卷，其中592份為有效問卷，本研究據調查結果分析，發現微網誌的玩樂性會影響到使用者的鼓舞、挑戰、控制、技能和注意力專注；注意力專注會影響到使用者的臨場感和時間扭曲；而臨場感和時間扭曲則會影響到使用者的心流體驗。
並列摘要
Flow is the mental state of operation in which people are fully immersed in an activity by a feeling of energized focus, full involvement, and saticfaction. Proposed by Mihaly Csikszentmihalyi, the flow theory has been widely adapted in a variety of fields. With the development of the Internet, this theory is often reinterpreted and applied to the research and develpment of computer-mediated environment to obtain a better user experience.This study aimed to investigate users’ flow experience in one of the on-line Social media, Microblog. Microblog is a web2.0 service that allows the user to broadcast short messages to other users of the service. Based on the model of flow proposed by Novak et al. (2000), a new flow model for microblogging was established after literature review. Users of three most popular microblogging services in Taiwan, namely, Buboo, Plurk and Twitter, were selected as research targets in this study. A questionnaire to explore the microblogging experience for users in Taiwan was then developed based on current literatures; finally, a user survey via Internet was conducted from April 15, 2009 to May 17, 2009. A total of 608 questionnaires were returned, 592 questionnaires were valid and used in analysis. Findings pointed to the component “playfulness” in microblogging could affect “arousal”, “challenge”, “control”, “skill” and “focused attention” in the process of microblogging; “focused attention” could affect “telepresence” and “time distortion”; “telepresence” and “time distortion” could affect users’ “flow” experience in microblogging.