台灣兒童圖畫書出版產業之困境與願景：從插畫創作者之角度檢視

The Dilemma and Vision of the Children's Picture Book Industry in Taiwan: A Perspective of Illustrators

伊彬(Bin I) ； 劉瑋婷(Wei-Ting Liu)

《教育資料與圖書館學》 44卷3期 (2007/04) Pp. 327-356

https://doi.org/10.6120/JoEMLS.200704_44(3).0164.RS.BM

摘要

本研究主要針對55位台灣兒童圖畫書插畫創作者之問卷調查以及其中10位成名插畫家的訪談，調查研究台灣兒童圖畫書插畫創作者所面臨之問題。研究結果發現：台灣市場狹小導致自製圖畫書風險太高，出版社必須以進口圖畫書出版為主力，造成插畫創作舞台變小，插畫家收入無保障，自然影響創作品質，而政府徒有創意產業的口號，卻忽略重要的插畫領域，缺乏具體計畫與政策。研究對政府提出建議為：政策上整體規劃、獎勵出版社自製圖畫書開拓國際市場、民間與官方保持密切合作關係、獎勵與輔導機制提升插畫家創作品質、輔導成立插畫家團體，出版年鑑、輔導成立商業性的台灣插畫影像資料庫。對出版社的建議為：尊重插畫專業、提供合理及時的創作報酬、具備專業編輯和完整全劃、主動把關圖畫書之整體美感、提升行銷能力擴大市場。對教育單位的建議為：以積極培育優良的插畫人才。對插畫家建議為：不斷提升專業知識技能與態度，發揚個人與文化的獨特性，以及建立經紀人制度。

關鍵字

兒童圖畫書 ； 出版產業 ； 插畫創作者 ； 設計教育

並列摘要

The present research investigate the difficulties that illustrator is facing through questionnairing 55 illustrators of children's picture book (cpb) and interviewing 10 famous ones of them. The results indicate that the small market of Taiwan results in high risk of domestic publication of cpb, and the publishers turned to buy copyright from other countries. The domestic illustrators therefore had less opportunities of creation and less income. The quality of illustration could be limited because part time jobs distracted the illustrators. Recently, Taiwan government is showing high interest in ”culture and creative industries but ironically ignore the very important one-illustration picture book, and has no other practical plan and policy about it. The study suggests Taiwan government should have practical plans; encourage publisher to publish domestic cpb and export to international market; cooperate with civilian organization; encourage and help the illustrator improve the quality of creation; help establish Taiwan illustrator organization; annually publish the illustrator year-book; help establish commercial image (illustration) bank. The suggestions to the publishers are more respect to the profession of illustrator; provide reasonable and on time reward; possess professional artistic editor and complete publication proposal; positively require the aesthetic quality of whole book; enlarge the international market. The university should educate professional illustrator. The illustrator should keep pursuing higher professional knowledge, technique, and both possess positive and humble attitude; and have illustration agent.

並列關鍵字

Children's picture book ； Publishing industry ； Illustrator ； Design education

參考文獻

王玉萍(2003)。盡情創作吧！為孩子－溫孟威、劉曉蕙。東海岸評論。176，33-37。

王乾任(2004)。台灣出版研究書籍觀察。出版界。73，44-58。

王蕾雅、伊彬、鄧逸平()。

好書大家讀得獎名單

伊彬()。,未出版。