- 期刊
從團體迷思現象的觀點探索國內廠商投資大陸之決策過程
Examining Groupthink Phenomenon for the Decisions Made to Invest in Mainland China: An Empirical Study of Taiwan's Enterprises
摘要
本文主要目的為應用圑體迷思的理論架構，探討我國廠商赴大陸投資決策過程的關鍵影響因素。團體迷思(Groupthink)係指群體在從眾的壓力之下，會阻礙少數人或一些少見的觀點，而導致不能完整評估真實情況的現象。近年來國內廠商為了延續企業的生存，紛紛前往大陸投資，造成此股投資熱潮之決策過程是否隱含對企業不利因素是値得研究的課題，然而我們發現這方面的研究仍相當缺乏。因此本文嘗試以團體迷思現象為理論架構，採用Glaser量表與個案研究法，對國內投資大陸的廠商投資決策制訂的過程進行探討。研究結果發現，過去學者所關心的決策成員、組織結構、決策程序或決策情境等因素，其實並非決策成敗之關鍵；反而是對於決策過程所接收的資訊與所研擬的方案，進行詳實的評估才是決定決策成敗的關鍵。
並列摘要
The purpose of this study is to examine groupthink phenomenon of the decisions that are made to invest in Mainland China. As we know, many Taiwan's entrepreneurs are eager to moving on their production bases to China in the last two decades. The reason why they are doing so is primarily due to the benefit of lower labor cost. However, the decision making for a business investment to oversea is a very complicated issue, therefore it is often in charge by a group. But the ineffectiveness of group decision is always criticized, such as groupthink proposed by Janis in 1972. This phenomenon involves nondeliberate suppression of critical thoughts as a result of internalization of the group's norms. In this study, we intend to examine the decision made by the entrepreneurs under the framework of groupthink theory. The methods of survey and deep interview are used to conduct this empirical study. Firstly, 15 enterprises are surveyed for the significance of groupthink. The instrument used in this phase is Glaser's 40-item-groupthink scale. And then, four of the mare chosen as the subjects for deep interview, two are the most significant and the others are the least significant. The result showed that the antecedents of groupthink are not the crucial factors to cause the failure of group decision. On the contrary, the seven defects are the main reasons to let group decision turn out to be bad. The interesting finding and its implications are further discussed in the following.
參考文獻
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