遊憩資源之遊憩效益評估－以宜蘭縣為例

Economic Valuation of Recreational Resources-An Example of I-Lan

汪真滿(Jen-Man Wang) ； 陳凱俐(Kai-Lih Chen)

《宜蘭技術學報》 5期 (2000/12) Pp. 91-104

https://doi.org/10.6179/nit.2000.05.18

摘要

本研究以問卷調查方式針對宜蘭縣18個觀光遊憩區進行遊客旅遊動機遊憩效益評估，共取得宜蘭縣遊客有效問卷588份，研究內容包括遊憩資源之旅遊動機調查及遊憩資源之效益評估。本研究取得問卷資料後，採用的分析方法包括敘述統計分析和旅遊成本法（travel cost method）。敘述統計分析結果顯示，受訪者至各遊憩區之主要旅遊因素以休閒散心為主；以旅遊成本模型估計18個遊憩區之補償變量（compensation variation，CV）與對等變量（equivalent variation，EV），以其平均數衡量之遊憩效益結果顯示，過去一年的遊憩效益以上新花園最高（補償變量平均數為1196元，對等變量平均數為1211元），未來一年則以頭城農場最高（補償變量平均數為1458元，對等變量平均數為1474元）。

關鍵字

旅遊成本法 ； 效益評估 ； 補償變量 ； 對等變量

並列摘要

This study surveys the factors that affect visitors' recreation values of recreational resources in I-Lan. A questionnaire of a total sample of 588 visitors is held and descriptive statistics is used to discuss this issue. Furthermore, travel cost method (TCM) is applied to evaluate visitors' recreational values.The results of descriptive statistics show that leisure relaxation is the main factor of visiting the recreational sites. The recreation values of 18 recreational sites are estimated by travel cost method. The results of recreation values measured by the means of compensation variation (CV) and equivalent variation (EV) show that Shang-Shin Garden possessed the highest recreation value (CV=NT$1196, EV=NT$1211) for the past year. For the coming year, Tou-Cherng Recreational Farm is estimated to have the highest CV (NT$1458) and EV (NT$1474).

並列關鍵字

travel cost method ； recreation valuation ； compensation variation ； equivalent variation