休閒農業及產業文化活動之經濟效益評估－以宜蘭縣為例

The Economic Evaluation of Recreational Agriculture and Industrial Culture Acivities-An Example of I-Lan County

陳凱俐(Kai-Lih Chen) ； 張高誠(Kao-Cheng Chang)

《宜蘭大學學報》 1期 (2003/09) Pp. 91-103

https://doi.org/10.6178/niu.2003.01.21

摘要

近年來，在中央及地方政府的輔導下，許多農場陸續轉型為休閒農業，宜蘭縣更舉辦多項產業文化活動，這些休閒農業及產業文化活動，究竟能為宜蘭縣帶來多少經濟效益，是值得探討的重要議題。本研究除了探討可由貨幣交易所顯現的有形利益外，綠色產業另一重要的經濟效益在於消費者精神上的滿足及自然景觀與生態維護，這是休閒農業所提供不容忽略的重要價值，因此在經濟效益的衡量項目中特別加入此無形效益的評估。本研究針對宜蘭縣產業文化活動與休閒農業據點遊客進行問卷調查，除就敘述統計結果加以說明及分析外，並由遊客支出資料及遊客人數資料，估計宜蘭縣產業文化活動及休閒農業之收益;此外，亦應用旅遊成本法評估遊客之遊憩效益，以了解休閒農業對宣蘭綠色國民所得之貢獻。研究結果顯示宜蘭縣近三年（2000－2002年）舉辦之八項大型產業文化活動為宜蘭縣帶來之收益介於270萬元至1億8978萬元之間，所帶來的無形之遊憩效益介於92萬元與9838萬元之間。宜蘭縣休閒農業的貨幣收益約為12億1253萬元，所帶來的無形之遊憩效益則約6億5355萬元;九項調查結果遊憩效益相對於貨幣收益之比例介於30.64%至85.13%之間。

關鍵字

經濟效益 ； 旅遊成本法 ； 無形效益 ； 遊憩效益

並列摘要

Under the assistance and guide of the government, many productive farms have transformed subsequently into recreational agriculture in recent years. Various industrial culture activities have also been held in I-Lan county. However, how much economic benefit could be achieved by these recreational agriculture and industrial culture activities remains an important subject to be surveyed. Besides the tangible benefit that could be reflected from the monetary expenditure, the intangible benefit provided by the green industry rendered from the satisfaction of the consumers and the maintenance of the ecosystem and the natural sceneries is also an important value of recreational agriculture and industrial culture activities.Questionnaires are collected from the visitors who attended I-Lan industrial culture activities during 2000-2002 and visited recreational agriculture sites in 2002. Along with the analysis and illustration of descriptive statistics results, from the data of the visitors' expenditure and the number of the visitor, the tangible benefit of industrial culture activities and recreational agriculture are evaluated. The travel cost method is further applied to evaluate the recreational benefit of the visitors to analyze the contribution of the recreational agriculture to the I-Lan green gross national products (green GNP).Research results indicate that the 8 industrial culture activities in the last 3 years (2000-2002) have drawn in a benefit ranged from NT$2.7 million to 189.78 million and the intangible recreational benefits are between 920 thousand and 98.38 million. The tangible benefit of l-Lan recreational agriculture is about NT$1212.53 million, and the intangible recreational benefit is around 653.55 million. The proportions between the intangible recreational benefit and the tangible benefit range from 30.64% to 85.13% of the 9 activities surveyed in this study.

並列關鍵字

economic benefit ； travel cost method ； intangible benefit ； recreational benefit