國立臺灣大學綜合體育館健身中心設施器材佈置顧客滿意度調查研究

A Survey Research of Customer Satisfaction Level of Weight Training Room in National Taiwan University Sports Center

葉嘵月(Hsiao-Yueh Yeh) ； 陳志一(Chih-Yi Chen)

《運動教練科學》 7期 (2006/12) Pp. 39-50

https://doi.org/10.6194/SCS.2006.07.04

摘要

The aim of the present study was to measure the customer satisfaction level of weight room in National Taiwan University (NTU) Sports Center, base on a sample of three hundred (N=300) members, who were participated in the research and completed the instrument. Significant results were summarized as followed: 1. There were no significant differences on the level of customer satisfaction between female and male members in the aerobic fitness area, machine area, and body weight resistance apparatus area. 2. There were significant differences on the level of customer satisfaction between different member types in the aerobic fitness area. The results of post hoc comparisons, using the Games-Howell test, showed that outside-member were higher more than inside-member on the level of customer satisfaction of safe distance. 3. There were significant differences on the level of customer satisfaction between different member types in the machine area. The results of post hoc comparisons, using the Games-Howell test, showed that outside-member were higher more than inside-member on the level of customer satisfaction of comfort. 4. There were significant differences on the level of customer satisfaction between different member types in the body weight resistance apparatus area. The results of post hoc comparisons, using the Games-Howell test, showed that outside-member were higher more than inside-member on the level of customer satisfaction of comfort. The conclusions of this study showed that outside-member were higher more than inside-member on the level of customer in different sport facility areas. The findings also could be as a reference to operation management of public and private sports center.

關鍵字

健身中心 ； 顧客滿意度

並列摘要

The aim of the present study was to measure the customer satisfaction level of weight room in National Taiwan University (NTU) Sports Center, base on a sample of three hundred (N=300) members, who were participated in the research and completed the instrument. Significant results were summarized as followed: 1. There were no significant differences on the level of customer satisfaction between female and male members in the aerobic fitness area, machine area, and body weight resistance apparatus area. 2. There were significant differences on the level of customer satisfaction between different member types in the aerobic fitness area. The results of post hoc comparisons, using the Games-Howell test, showed that outside-member were higher more than inside-member on the level of customer satisfaction of safe distance. 3. There were significant differences on the level of customer satisfaction between different member types in the machine area. The results of post hoc comparisons, using the Games-Howell test, showed that outside-member were higher more than inside-member on the level of customer satisfaction of comfort. 4. There were significant differences on the level of customer satisfaction between different member types in the body weight resistance apparatus area. The results of post hoc comparisons, using the Games-Howell test, showed that outside-member were higher more than inside-member on the level of customer satisfaction of comfort. The conclusions of this study showed that outside-member were higher more than inside-member on the level of customer in different sport facility areas. The findings also could be as a reference to operation management of public and private sports center.

並列關鍵字

Weight training room ； Customer satisfaction level

參考文獻

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