主題樂園遊客的休閒態度與休閒效益之研究

A Study on Leisure Attitudes and Leisure Benefits of the Theme Paradise Tourists

黃任閔(Jen-Min Huang) ； 趙嘉裕(Chia-Yu Chao) ； 林國義(Kuo-Yi Lin)

《休閒產業管理學刊》 5卷3期 (2012/12) Pp. 22-41

https://doi.org/10.6213/JLRIM.2012.5(3)2

摘要

本研究目的旨在探討主題樂園遊客在休閒態度與休閒效益之現況、不同背景變項在休閒態度與休閒效益之差異情形並探討休閒態度與休閒效益的相關情形。本研究方法採問卷調查法，以「主題樂園遊客休閒態度量表與休閒效益量表」為研究工具，針對至八大精靈樂團從事休閒活動的遊客進行抽樣。共發出問卷數450份，回收問卷數450份，有效問卷數427份，有效回收率94.89%。問卷資料以SPSS For Windows 12.0版，以描述統計、單因子多變量變異數分析（one-way MANOVA）、薛費爾事後比較及皮爾森積差相關進行分析，結果發現：八大精靈樂園遊客中以男性；年齡分布在20-49歲之間；職業以工商服務業；教育程度以專科或大學與每月平均收人以20,000以上居多。在休閒態度方面：主題樂園遊客的休閒態度以「從事休閒活動是一種正當利用時間的方式」、「從事休閒活動可以促進身心健康」及「我重視自己的休閒活動」三項的認同度最高。在休閒效益方面：在休閒效益的題項中是「從事休閒活動，讓我消除疲勞、恢復活力」、「從事休閒活動，讓我提升心肺功能、增進體適能」及「從事休閒活動，可以維持體能、減緩老化」三項的認同度最高。主題樂園遊客之性別在休閒態度各構面上達到顯著差異。八大精靈樂園遊客之教育程度在休閒效益各構面上達到顯著差異。遊客在休閒態度與休閒效益呈現顯著正相關。

關鍵字

主題樂園 ； 休閒態度 ； 休閒效益

並列摘要

The purpose of this research was to investigate the present situation of the leisure attitudes and the leisure benefits of the Theme Paradise tourists and also to explore the effect of different backgrounds among tourists in leisure attitudes and the leisure benefits respectively. This research employed questionnaire survey, based on 'leisure attitudes scale' and 'leisure benefits scale' as a tool and 450 tourists at the Bada Forest Paradise as subjects. A total of 427 valid questionnaires were obtained with a valid return rate of 94.89%. The collected data were analyzed by using SPSS version Windows 12.0 through descriptive statistics, one-way MANOYA, post-hoc Scheffe analysis and Pearson product-moment correlation. The results were described as follows: 1. The major group of tourists: were male; were between 20 and 49 years old; were engaged in business service industry; of their education level were college and of average monthly income were over NTD 20,000. About the items of leisure attitudes, the Theme Paradise tourists who agree the most were 'the cognition of using time effectively', 'the cognition of promoting a healthy metabolism' and 'the cognition of emphasizing on leisure activities'. About the items of leisure benefits, the Theme Paradise tourists who agree the most were 'the cognition of helping eliminate fatigue and restoring energy', 'the cognition of promoting cardiovascular fitness' and 'the cognition of maintaining physical fitness reached the highest recognition'. Significant differences in leisure attitudes were found based on gender of the Theme Paradise tourists. Significant differences in leisure benefits were found based on education level. There was a positive correlation between leisure attitudes and leisure benefits.

並列關鍵字

Theme paradise ； Leisure attitudes ； leisure benefits

參考文獻

王敏華(2005)。自然公園使用者休閒效益滿意度之研究─以台北市富陽公園為例(碩士論文)。國立臺灣師範大學。

王慶田(2009)。國小教師休閒涉入、休閒效益及幸福感之研究(碩士論文)。國立亞洲大學休閒與遊憩管理學系。

(2006)。主題樂園旅遊手冊。台北:中華民國交通部觀光局。

交通部觀光局(2002)。觀光統計年報，編製者發行，台北

交通部觀光局(2007)。2007年台閩地區主要觀光遊憩區遊客人數統計，台北