水岸遊憩資源吸引力之探討

Study of the Attractions among the Recreational Resources of Coast

陳餘鋆(Yu-Yun Chen) ； 方培文(Pei-Wen Fang)

《台灣水域運動學報》 2期 (2011/05) Pp. 106-120

https://doi.org/10.29757/JAS.201105.0008

摘要

本研究之目的在於探討遊客的吸引力及遊客「遊客社經背景」與「旅遊參與行為」之關聯性。本研究有效問卷回收為386分，經分析結果發現：1.七股潟湖水岸遊憩活動的自然資源、文化資源兩個構面皆能有效引起遊客吸引力，其中最具吸引力的為水域遊憩活動，自然資源部分為觀賞野生鳥類與當地紅樹林生態，文化資源部分為台灣鹽業發展歷史文化；2.四個構面中，自然景觀資源方面較能吸引女性遊客前來遊玩，年齡方面以31～40歲的遊客為主，職業類別以製造業、服務業與工商業為主，月收入部份以20,001～40,000元的遊客族群居多；3.七股潟湖的自然資源可吸引民眾前來旅遊，且與遊客來此旅遊次數呈正相關；4.文化資源吸引力較能吸引女性遊客前來遊玩，且同伴性質為家人親戚、朋友及同事的旅遊族群；5.人為設施資源吸引力方面較能吸引年齡36～55歲男性遊客前來遊玩，且與同遊人數呈負相關；6.活動與慶典資源吸引力方面，較吸引年齡31～55歲的遊客，且與月收入及旅遊次數呈正相關但與同遊人數呈負相關。研究建議，七股業者應以自然與文化兩項資源著手、善用地理特性、規劃一些水域活動，並建立生態旅遊動線，提高遊客通往不同遊憩景點的便捷性，藉以增加遊客前往七股潟湖進行水岸遊憩活動的意願。

關鍵字

水岸遊憩 ； 吸引力 ； 七股潟湖 ； 自然資源

並列摘要

The purpose of this study would like to explore the correlation within the characteristics, involving behaviors, and activity attraction of the tourists in the coastal area of Chigu lagoon which is a attractive tourism destination lately in the southwestern coast of Taiwan. 386 questionnaires are requested, the results of this study find 1.Both of the two constructs of natural and cultural resources along the coasts in Chigu-lagoon are attractive to the tourists and the most attractive activities are water-based recreational activities, bird watching, the interpretation of mangrove ecosystems, and the local culture on the development of the salt business in Taiwan. 2. Natural resources are attractive to the tourists which owned the characteristics such as the female, 31-40 years-old, the occupations on the manufacture, service, and business, and salary NT$ 20,001~40,000 among the four constructs. 3. Natural resources attract the people's touring to Chigu lagoon and there is a positive correlation with the tourist's involving times. 4. Cultural resources are more attractive to the female tourist, while the companies are mainly families or relatives, friends, and collages. 5. Artificial devices are attractive to 36~55 years old, male tourists and also there is a negative correlation with the company item. 6. Construct of Events is attractive to the item 31~55 years old tourists and a positive correlation to the items salary and involving times, but negative correlation to the touring company item. However, according to this study, the traders could evaluate the environmental and geographic characters to plan a few water-based activities, meanwhile, construct a touring of interpretation among the attractions with diversified natural resources or locally characteristic culture, which also called ecotourism, to promote the convenient access to the destination, by the way, and the willingness of involvement for the tourists.

並列關鍵字

coastal recreation ； attraction ； chigu lagoon ； natural resources