運動彩券發行對運動休閒產業影響之探討

A Study of Sports Lottery Issue on the Influencing Sports and Leisure Industry

郭正德(Cheng-Ter Kuo)

《休閒運動保健學報》 3期 (2010/12) Pp. 53-61

https://doi.org/10.6204/JRSHP.2010.03.05

摘要

隨著運動彩券的合法化，運動彩券不僅成為世界潮流，亦成為運動休閒產業重要的領域之一，深深影響著運動休閒產業的未來趨勢。本研究以內容分析法，並針對運動彩券發行正面的影響而言，運動彩券發行有助於活絡運動休閒產業以提升社會活力、彩券盈餘有助推展運動休閒相關活動與建構設施、合法彩券可取代現有非法的運動賭博；然而，運動彩券的發行同時也帶來了負面的影響，包含運動員比賽時的壓力增加而產生弊端、缺乏合適投注標的將不利於國內運動休閒產業發展、無法阻絕職棒簽賭之非法行為、政府之管理能力與人才不足將無法有效管理整體商業機制。儘管各國運動彩券在功能與效益上皆有顯著的成效，但我國運動彩券自2008年發展至今，仍存在些許問題及隱憂，因此，為長期且穩定的銷售運動彩券，需建立公平、公正、公信的市場，並經由訂定完善的法令規章、加強運動彩券形式與內容的多樣化、關懷弱勢族群工作權益與增加民眾對運動彩券的相關資訊，以創造政府、企業、體育運動三贏之新局。

關鍵字

運動彩券 ； 運動休閒產業 ； 運動博奕

並列摘要

With its legality, sport lottery not only turns into the trend of the world, but also becomes a key category of the sport and leisure industry that effects the development of the sport and leisure industry deeply. It used content analysis method. Sport lottery has some positive influences to the sport and leisure industry, such as cultivating correct concept about the industry to citizens and improving the social power by strengthening the industry; the profit of the sport lottery can promote the sport and leisure activities and be used to construct sport facilities; the legality of the sport lottery also can replace the illegal sport gambling. However, sport lottery makes some negative consequences to the sport and leisure industry at the same time. The athletes face more pressure during the events which results in abuses; it is helpless for the industry because of the lack of proper targets to bet in Taiwan; the legality of the sport lottery can not obstruct illegal baseball gambling completely; the government lacks outstanding managing talent and personnel to manage the business system effectively. Although there were many significant achievements resulting from sport lottery betting, it still has many problems since the sport lottery betted in 2008. In order to sell sport lottery permanently and stably to create a three-way win for the government, companies, and sport, it is necessary build with equity, justice, and credibility by setting laws and regulations, varying the form and content of the sport lottery, concerning about the working rights and interests of disadvantaged groups, and spreading citizens' knowledge about sport lottery.

並列關鍵字

Sport Lottery ； Sport and Leisure Industry ； Sport Gambling