New counselors in colleges and universities love counselors' work and are energetic, but there are also disadvantages such as lack of political theory level, wrong majors, shallow life experience and low professional level. Therefore, colleges and universities need to pay attention to the cultivation of new counselors. The pre‐job training for new counselors needs to keep pace with The Times, and the old and new traditional mode is indispensable to help new counselors make career planning, guard against job burnout, and prevent the loss of talents in the team. New counselors should also enhance their awareness, continue their education, optimize their knowledge structure and improve their professional level.