網路直播新聞談話性節目內容製作與互動參與

新傳播科技的持續發展為媒體景觀帶來許多改變，行動裝置、行動數據普及，讓收看網路直播成為當代社會中重要的趨勢之一，許多媒體陸續運用串流直播媒介於各平台製作新聞談話性節目，本研究以Yahoo TV直播新聞談話性節目「彭博士觀風向」為研究對象，運用參與觀察法與深度訪談法，探究網路直播新聞談話性節目製作單位如何運用網路特性以及新傳播科技進行內容產製。本研究另以擬社會互動論為理論基礎，了解節目使用者收看網路直播新聞談話性節目的收看動機與互動模式，深度訪談觀看「彭博士觀風向」的使用者。研究結果發現，收看直播的網友會對節目主持人、協助管理員有不同程度與類型的擬社會互動，網友也會透過直播聊天室的收看，對聊天室中出現的訊息產生「認知型擬社會互動」，並且成為其是否願意參與的因素之一，形成動態、網友相互影響的參與循環。

關鍵字

網路直播；新聞談話性節目；擬社會互動；參與觀察

並列摘要

The development of technology has brought numerous changes to the media landscape in Taiwan. Among these changes, watching live streaming video has become one of the most remarkable trends in the current media environment. Live streaming trends have changed political talk shows significantly. Traditional, online media or even political parties have started producing live streaming talk shows on various online platforms. This study takes a live streaming talk show, “Dr. Peng Watches the Wind” in Yahoo TV as a case study, aiming to analyze the current live streaming talk shows in Taiwan. In-depth interviews and participant observations were employed and explored how online streaming technologies and culture impacts the media’s organizational structure, media content and viewers’ behavior. Based on para-social interaction theory, research results revealed that the participants have different levels and types of para-social interactions with the show hosts and moderator. Second, the participants watched the messages in the live chat rooms when they watched the live streaming video. Third, this study confirms that the participants generated "cognitive interactions" on the messages from other participants, and it becomes one of the factors that determine whether they are willing to participate next time.