室內設計雜誌內容編輯與市場需求

Content Edition and Market Requirements of Interior Design Magazines

何廷欽(Ting-Ching Ho)

指導教授 ： 喬凌浩

國立臺北科技大學/設計學院/創新設計研究所/碩士(2010年)

https://doi.org/10.6841/NTUT.2010.00092

摘要

室內設計雜誌是民眾收集室內設計裝修相關資訊時主要的資料來源，然而雜誌媒體經營對於廣告業務收入的依賴，促使大量廣告版面被置入雜誌內容中，間接影響雜誌的內容編輯與比重安排，因此令人質疑室內設計雜誌的內容是否能切實滿足讀者的閱讀需求。本研究旨在探討市售的室內設計雜誌內容編輯與市場需求的差異。研究首先回顧室內設計裝修實務與室內設計雜誌發展的文獻資料，架構研究的理論基礎。後續藉由內容分析法歸納市售室內設計雜誌內容編輯的趨勢，再以問卷調查法訪查讀者對室內設計雜誌內容的看法、批評與需求。研究結果發現：1.市售雜誌內容偏重商業資訊，與讀者對專業知識的閱讀需求明顯衝突。2.雜誌中專業知識的報導偏重風格樣式，題材單調使得資料收集的效益不佳。3.廣告頁數氾濫，令多數讀者感到厭惡，可能減損廣告的宣傳效益。

關鍵字

室內設計 ； 室內裝修 ； 雜誌編輯 ； 閱讀需求

並列摘要

For most people, Interior design magazine is one of the main resources for collecting information related to housing and decoration. However, as the advertisement revenue is the main part for the magazine media industry, a number of advertisements occupied most of pages. It more or less affects the content editing and ratio of the articles and advertisements. As a result, it is questioned that whether the content of the interior design magazine really fulfills the magazine readers’ need.
The aim of this study was to discuss the differences between the content and the market needs of the interior design magazine. In conducting this study, two resources of data were used: Primary data, collected from using questionnaire to collect the readers’ comment and view on the interior design magazine in the market, and Secondary data, collected largely from literature review including library material and material from the internet related to the media and the magazine of interior design and decoration. In analyzing the information, the content analysis method is adopted to induct the trend of magazine content editing of the interior design magazine in the market.
To conclude this study: first of all, the professional information provided by the interior design magazine sold in the market was insufficient and did not reach readers’ need. Secondly, the reporting of the professional information only focused on the style and the related application and it did not really help the readers for collecting information. Furthermore, over-abound advertisement might disgust readers and therefore ruin the effect of the advertisement.

並列關鍵字

Interior Design ； Interior Decoration ； Content Edition ； Market Requirements

參考文獻

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