摘要 本研究以台灣的物流中心業廠商為實證對象。選取十九家廠商為樣本,以1995年到2000年的營業資料,採用panel data資料形態進行處理分析,並以固定效果為估計方法。本研究以產業經濟學學者Mason與Bain等人發展出的「結構-行為-績效」理論為架構,依各項產業組織研究指標,探討台灣的物流中心業廠商在該產業的市場結構、廠商行為與營運績效之間的互動關係。將實證結果與傳統的產業組織理論互相印證,希望進一步提供業者與主管機關參考。 使用的變數分別為淨值比率及期末資產總額取自然對數代表廠商的規模經濟,廣告密集度代表廠商之行銷策略,研究發展密集度代表企業的研究與創新策略,以PCM代表企業績效。實證結果如下所述: 本研究發現廠商的資產總額、廣告密集度以及淨值比率(E/A)對經營績效呈現顯著正向關係。而上一期的廣告費用、廠商淨值比率的平方值和研究發展密集度則與經營績效呈現顯著負向關係。實證結果大致與假設相符。
Abstract This study uses the firms of distribution center in Taiwan as empirical objects. We picked 19 firms as empirical sample. The sampling period is from 1995 to 2000.We use the data form is panel data and use fixed effect approach to verify. This study was based on Mason-Bain’s “Structure-Conduct-Performance” industrial economy theory. By researching the relationship among structure,conduct and performance of distribution center firms in Taiwan, the empirical results could test traditional industrial structural theory and provided the results to the managers of the firms. The independent variables are net worth ratio, capital stock introduced in nature logarithm form, advertising-sales ratio, R&D-sales ratio. Dependent variable PCM indicate firm’s performance. The empirical results are as follows: The result shows that capital stock, advertising-sales ratio and net worth ratio all have significantly positive effect on operating performance. On the other hand, previous one stage advertising-sales ratio have negative effect on PCM.