- 學位論文
企業動態能力與競爭優勢之研究-以台灣汽車零組件產業西進中國為例
A Research on Business Dynamic Capability and Competitive Advantage：An Example of Taiwan Automobile Component Manufacturers Entering into China
摘要
愈來愈多跨國企業不再只是將新興國家視為製造基地；相反地，這些跨國企業開始意識到這些地區的市場潛力，並且開始擬定在這些不熟悉及動盪的地主國積極發展的對應策略(Lee, 2010)。在這些新興國家中，尤以中國市場的快速崛起最為引人注目，其汽車產業已兼具成為全世界最大的生產基地與銷售市場，顯著吸引全球主要汽車品牌廠商紛紛進入；而台灣汽車零組件供應鏈廠商亦應挾其地理、人文及語言的先天優勢，及時調整策略進入此一高度成長與競爭的世界級市場。因此，探討台灣汽車零組件供應鏈廠商的動態能力與西進中國市場之競爭優勢是本研究的主要目的。 動態能力(Dynamic Capability )是一個重要且複雜的概念，對於開發事業與研擬競爭策略而言，是一個重要的核心議題(Zahra et al., 2006)。本研究以Teece et al.(1997)所提出的動態能力架構，探討台灣汽車零組件產業西進中國市場之競爭優勢研究；並且以「市場變動」、「技術變動」及「競爭優勢」為調節變數，進一步探討在這些環境因素變動之下，對動態能力與競爭優勢的衝擊。在針對台灣汽車產業供應鏈之Tier 1 及 Tier 2廠商進行問卷調查後，研究結果顯示，廠商的動態能力對於西進中國市場之競爭優勢有正向顯著的影響；但在加入環境變動因素之後，市場變動對廠商動態能力與競爭優勢產生顯著之弱化關係；技術變動則對廠商動態能力與競爭優勢之間產生顯著的強化關係；而競爭強度對則對動態能力與競爭優勢之間呈現弱化不顯著之結果。因此，企業在研擬經營策略時，必須主動積極的整合、學習與重新配置企業內部的資源；延續過往的成長路徑；並且積極的尋找新市場機會，以維持企業之競爭優勢。
並列摘要
More and more multinational corporations are not only taking emerging countries as a set-up location for factories, but also realizing their market potential while drawing up coping responses to develop in these unfamiliar and turbulent host countries (Lee, 2010). China’s rapid emergence stands out among these contries. The car industry in China has become the biggest production base and market in the world and thus significantly attracts global main brand auto companies. Therefore, Taiwan auto parts supply chain vendors should as well equip their advantages of geography, culture and language, adjusting strategies in time to enter this highly growing and competitive worldclass market. The main purpose of this research is to probe into the dynamic capability and China-bound competitive advantage of Taiwan auto parts supply chain vendors. Dynamic capability is a concept that is both important and complicated, while being an essential core issue for the research of business development and advantages of competitive strategies (Zahra et al., 2006). This research will use the dynamic capability framework brought up by Teece et al.(1997) to discuss China-bound Taiwan auto parts supply industry’s advantages. “Market turbulence” “Technological turbulence” and “Competitive intensity” will be used as moderators to discuss the impacts these changing factors made to dynamic capability and competitive advantage. After a survey of Tier 1 and Tier 2 manufacturers in Taiwan auto parts supply chain , the result shows that the vendors’ dynamic capability has a positive and significant impact on China-bound competitive advantage. However, after we add factors of environmental change, market turbulence significantly weakened the relation between firms’ dynamic capability and competitive advantage, while technological turbulence significantly strengthened the relation between dynamic capability and competitive advantage, and competitive intensity insignificantly weakens the relation between dynamic capability and competitive advantage. Consequently, in order to maintain their competitive advantage, firms should integrate, comprehend, and rearrange internal resources actively while drawing up business strategies, and continue the past development route while proactively searching for opportunities in new markets.
參考文獻
延伸閱讀
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