臺灣身心障礙者經銷電腦型彩券之回應性評估

The Responsive evaluation of Taiwanese Disabled People Selling Computerized National Lottery

江嘉慧(CHIA-HUI CHIANG)

指導教授 ： 張世賢

國立臺北大學/公共事務學院/公共行政暨政策學系/碩士(2011年)

摘要

「公益彩券」發行目的，一則是「提升社會福利」，二則是「促進弱勢就業」。本研究以此政策目的的達成為依變項，應用回應性評估理論探究政策標的團體身心障礙者，經營銷售電腦型彩券的生活體驗、真實心聲，以其回應為研究議題，分析我國電腦型彩券發行對照顧弱勢身心障礙者就業政策執行之績效。
本研究冀望達到的研究目的是從身心障礙者觀點，探討臺灣公益彩券發行制度目前在執行上有何績效。應用回應性評估理論與方法，探討政策利害關係人對於彩券發行政策的要求、關切與議題。分析彩券發行制度、發行管理、經銷管理三構面之實際執行現況，以及政策利害關係人如何回應此三面向。
本研究採用深度訪談訪法、文獻分析法、個案研究法進行回應性評估，研究結果之發現如下：
一、發行制度面：
意見相同部分：希望成立「彩券專責」單位、建立彩券公益品牌形象、加強彩券盈餘運用監管制度、彩券發行已達到政策目的且極具成效、公益彩券與運動彩券合併為同一機構的。惟在經銷權到期後，是否保留一定比例經銷商之意見呈兩極化。
二、發行管理面：
在提高經銷商佣金、提高彩券中獎獎金比率，將逾期未兌獎之獎金回歸消費者，調高中獎獎金課稅起徵點的意見相同。
三、經銷管理：
調整合宜的營運時間、請發行機構訂定『業務代表管理規範』保障經銷商之權益、加強弱勢照顧，建置經銷商退場機制意見相同。
針對研究發現，本研究之政策建議如下：
一、對政策制訂機關的建議：1.政策制訂機關的功能角色定位要明確。2.重新思考公益彩券的核心價值：「增進公益盈餘」、「促進弱勢就業」、「維護社會觀感」三者間的平衡點，使政策目的更明確。
二、對發行機構的建議：1.重新檢討經銷管理規範。2.儘速訂定『業務代表管理規範』保障經銷商之權益。
三、對身心障礙者經銷商的建議：1.珍惜社會資源。2.提昇服務品質。

關鍵字

身心障礙者 電腦型彩券經銷商 回應性評估 發行制度 發行管理 經銷管理

並列摘要

The purpose of issuing “Computerized National Lottery” is first to “enhance social welfare,” and second “to facilitate the underprivileged for employment.” This study would base on such the accomplishment of policy objective as its dependent variable, making use of responsive evaluation theory to investigate the targeted group of the physically and mentally impaired with the policy. And it would explore the life experience and authentic voice as they conduct sale of computer-based lottery, and their responses are utilized as the research issues to analyze the performance of policy implementation as we issue computer-base lottery in taking care of the underprivileged and the physically and mentally impaired.

This study attempts to achieve the research objective from the perspective of the physically and mentally impaired, and investigate what kind of implementation performance there is with current distribution system of Taiwan charity lottery. Responsive evaluation theory and method are used to look into the demands, concern, and issues of stake-holder regarding the distribution of lottery, and analyze the three aspects of current status of practical implementation with distribution system, distribution, and sale management of lottery, and also how the policy stake-holders respond to these three aspects.

This study has employed in-depth interview, literature analysis, and case study to conduct responsive evaluation, and findings of this study are found as follows:
1. Aspect of distribution system
The part with similar opinion; it is hoped to set up “specialized lottery authority,” set up charity brand image of lottery, and strengthen the utilization of lottery surplus. Its supervision system and lottery distribution have already achieved such policy objective with sound effect, while charity lottery and sport lottery can be combined into one authority. However, the opinions have turned rather polarized if certain ratio of dealers should be retained when the franchise of dealership has expired.

2. Aspect of distribution management
In terms of increasing commission for dealer and proportion of ticket-winning bonus, returning the bonus from overdue un-cashed winning ticket, and raising high the starting point of taxing ticket bonus, they have differed in these regards.
3. Sale management
They have also diverse opinions in adjusting suitable timing for operation timing, requesting distribution institute to formulate “management regulations of sales representative” to safeguard the rights of dealers, and strengthen taking care of the underprivileged, and set up withdrawal mechanism for dealers.

In view of the study findings, policy suggestions to this research are found as follows:
1. For suggestions regarding authority of policy formation: 1. the function and role-play of policy-formulation authority should be specific; 2. re-consider the core values of charity lottery as “enhancement of charity surplus,” “facilitation of the underprivileged for employment,” and “upholding of social perception” and see to the equilibrium of the three, so that the objective of policy can be more crystal.

2. Suggestion to distribution authority: a. re-consider and review the regulations of sale management; b. try to formulate “management regulations of sales representative” as soon as possible so as to safeguard the rights of dealers.

3. Suggestions to the physically and mentally impaired dealer: a. cherish social resources; and b. enhance service quality.

並列關鍵字

the physically and mentally impaired computer-based lottery dealer responsive evaluation distribution system distribution management sale management

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