企業導入數位學習（e-learning）實務探討—以K公司為例

黃淑芳(Shu-Fang Huang)

指導教授 ： 黃同圳

國立中央大學/管理學院/管理學院高階主管企管碩士班/碩士(2008年)

摘要

面對二十一世紀快速的變化，企業為維持競爭力及因應全球化之發展，陸續導入e-learning學習工具來提升教育訓練學習成效。國內許多企業對於 e-learning 所能帶來的效益大都能夠認同，但實務上，許多企業在購買 e-learning平台及若干工具軟體之後，卻常常發現和廠商在廣告中所塑造的美好景象大相逕庭，以致在推動上遭遇了很大的困境。許多企業變成對於e-learning「既期待又怕受傷害」，一方面希望藉由 e-learning 能加強員工訓練的成效，一方面卻又擔憂失敗的導入，將在管理上造成更多負面的影響。
本研究的目的在探討企業導入e-learning 之過程及預期成效，透過此個案的探討，可了解導入e-learning的好處、需求分析，及過程中如何規劃、時程安排、與數位學習業者之分工及系統使用狀況、成效評估等，彙集個案公司的所有資料，加以整理及分析，歸納出一個企業導入e-learning的實務經驗，提供企業推行e-learning之參考。
研究結果顯示，企業導入e-learning，不僅擴大了學習管道與時效，更提高訓練參與率及加深學習成效。以個案公司現況來看，目前已進入e-learning成長期，除了要積極增加數位學習單元，提昇學習興趣及成效外，未來更應強化行銷，吸引使用者願意持續使用這項學習工具，並讓使用者感受到這項學習工具的存在與即時狀態，一方面不斷鼓勵使用者，加強學習者動機，另一方面透過上一級主管的叮嚀、指派，適度給予學習者學習壓力。在導入數位學習的過程中，開始是一個很艱困的工作，如何維持員工線上學習的興趣及動力更是重要，人力資源單位要非常重視此議題。

關鍵字

數位學習 ； 導入 ； 學習工具

並列摘要

In the fast moving business environment in 21st century, enterprises consider to implement e-learning systems to strengthen their training efficiency and to keep their competence in the globalization trend. Many enterprises in Taiwan can recognize the benefits of adopting e-learning systems, but most of them find that e-learning systems seem not easy to reach their primary idea as the vendor’s proposal after they implement it. There exists a big gap between planning and outcome. The e-learning systems are not as good as flyer at all. Enterprises are willing to use e-learning systems. On the other hand, they are also afraid of getting opposite effects in management in case of failure.
This thesis induces a successful pattern of e-learning system implementation for enterprises. By collecting and analyzing the data in the case, it includes the practice of requirement analysis, planning & scheduling, collaboration with the e-learning content provider, and effectiveness assessment.
The results of this research indicate that, by introducing the e-learning systems, enterprises not only expand the learning channel but also get a better effect and a higher participation of learning for employees. From the case study in this research, e-learning is at booming stage in the case company. It needs to increase diverse digital learning courses to attract learners’ interests and to get a better learning effect. To encourage the motive of the users, it also needs to enhance the marketing of e-learning, keeping them continually using the e-learning systems. Besides, the pressure from the urge of the superior is also an important factor for a successful e-learning campaign. To introduce an e-learning system successfully, it is very import for HR crew to maintain the motives and interests of the users.

並列關鍵字

e-learning

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