創造力訓練支援系統對使用者之意義研究：從認知結構觀點分析

An Investigation of Creativity Support System for Trainees’ Value: from Cognitive Structure Perspective

林紘宇(Hung-Yu Lin)

指導教授 ： 黃淑琴

朝陽科技大學/管理學院/企業管理系/碩士(2011年)

摘要

創造力支援系統常被應用在訓練創造性思考能力，而現有創造性思考能力訓練研究的焦點著重關注其對個體創造力績效、組織績效或決策品質之影響效果，但對於這樣的訓練是否能為受訓者帶來其他效益或意義仍所知有限。為使研究對象有深度使用TeamSpirits進行團隊任務之經驗，本研究施行一項歷時四個月的「跨校虛擬團隊創意競賽」，競賽任務在執行專利產品之命名與廣告標語、以及酒莊部落格行銷主題計畫書製作。競賽後，本研究運用方法目的鏈，以軟式階梯法深度訪談40位跨校參賽者，目的在挖掘參與者使用創造力支援系統之經驗對其所帶來的效益或個人意義。研究結果發現：（1）創造力支援系統導入的競賽訓練模式能為使用者帶來10種價值元素，當中以愉悅感、責任感、成就感、展現自我四種價值最重要；12種使用結果中以激發點子、提高做事效率、改變思維、自由表達想法最重要；10項訓練屬性中以即時性、可記錄資料、以比賽方式呈現、開放式平台最重要。（2）創造力支援系統對使用者之價值階層圖可解釋該系統如何為使用者創造前述的價值，當中以愉悅感路徑、責任感路徑、成就感路徑、展現自我路徑最為重要。

關鍵字

方法目的鏈理論 ； 創造力支援系統 ； 認知結構

並列摘要

Creativity Support System, CSS, is often applied to train the thinking ability of creativity. The present research related to the thinking ability of creativity focuses on the influences of individual creativity’s effects, organization’s performance and the decision quality the decision quality. Nonetheless, the information is still limited because we’re not sure whether the discipline stated above can bring trainees other meaning or benefit. In order to make our study subjects have experiences of using CSS with profundity to enforce groups’ missions, our research implemented a “trans-school fictitious creativity competition” for 4 months. The missions of the competition were carrying out the denomination, creating slogans for patent products and making marketing schemes for a wine village’s blog. After the competition, we applied Means-end Chains and deeply interviewed 60 participators from different universities by using soft laddering. Our purpose was to probe into the feedbacks from those interviewees’ experiences after they used Creativity Support System. The research demonstrates 2 remarkable results. First, the training models of competition which were inserted CSS give users 10 kinds of valuable elements. Of all the elements, senses of joy, responsibility, achievement and showing oneself are the most important value. Besides, there’re 12 methods and the consequence indicates that there’re 4 most important methods, stirring up new ideas, promoting the efficiency of working, changing thinking and expressing opinions. Furthermore, there’re 10 attributes of training; among them, immediateness, recording information, displaying by ways of competition and open platforms are indispensable. Second, Hierarchical Value Map, HVM, can clearly explain how to create all the value stated above for users of CSS, especially in terms of approaches to joy, responsibility, achievement and showing oneself.

並列關鍵字

Cognitive Structure Perspective ； Creativity support system ； Means-End Chain

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