生態旅遊核心發展模式建構

Construction of the Core Development Model of Ecotourism

戴美娥(Mei-E Tai)

指導教授 ： 范振德

嶺東科技大學/商管學院/觀光與休閒管理系碩士班/碩士(2021年)

摘要

新冠肺炎(COVID-19)疫情後突然湧現之報復性旅遊，大量人潮對生態環境造成威脅，生態旅遊核心發展模式(CDME)之建構益顯重要。本研究首以次級資料分析法及半結構式深度訪談法蒐集研究資料，除配合5W1H、詮釋結構模式(ISM)、層級分析(AHP)及局部灰關聯度(LGRA)等資料分方法分析之外，再以三角檢測法驗證研究效度及AHP之CI值檢驗信度。研究結果顯示CDME之構面及重要性排序，依次為氣候物種、環境教育、環境保育、生態價值、遺產保留、綠色社區及文化慶典；人類應重視氣候物種及環境教育與保育之植基，未來才能在生態價值、遺產保留及綠色社區之培育下，享有精神層面之文化慶典。

關鍵字

報復性旅遊、生態旅遊核心發展模式、詮釋結構模式、層級分析、局部灰關聯度

並列摘要

After the outbreak of COVID-19 and the emergence of revenge tourism, a large number of people pose a threat to the ecological environment, and it is important to construct the core development model of ecotourism (CDME). In this study, the research data were collected using methods of secondary data analysis and the semi-structured in-depth interview. In addition to the methods of 5W1H, Interpretive Structural Modeling (ISM), Analytic Hierarchy Process (AHP) and Local Grey Relational Analysis (LGRA) were used to analyze, also triangulation and the CI value of AHP were to be verified the validity and reliability respectively. The results show the orders of CDME are climate species, environmental education, environmental conservation, ecological value, heritage preservation, green community and cultural celebration. The human beings should attach importance to climate species and environmental education and conservation, so that they can enjoy spiritual cultural celebration under the cultivation of ecological value, heritage preservation and green community in the future.

並列關鍵字

Revenge tourism, CDME, ISM, AHP, LGRA

參考文獻

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