The position of this research is that the study of historical television drama in Taiwan ignores textual analysis at present. Nevertheless, textual specificity is the key point to comprehend the popularity of historical television drama. It adopts 'The Popular Arts Approach' suggested by British researcher J. McGuigan, based on the method of aesthetic analysis from television and film studies, choosing Romance of the Three Kingdoms as the research case. Romance of the Three Kingdoms was the remarkable Chinese historical drama in the earliest stage of entering into Taiwan. The aims of this research are, to understand how Romance of the Three Kingdoms chooses and organizes the structural elements of text, and constructs and represents masculinities from four dimensions including visual aesthetics, narrative styles, cultural codes, and gender politics.