台灣有線電視數位化政策之研究：産業發展落差及對策分析

Digital Divides in Taiwan's Cable Television Industry and Its Responsive Policies

劉鴻暉(Hung-Hwei Liu)

《政治科學論叢》 26期 (2005/12) Pp. 129-174

https://doi.org/10.6166/TJPS.26(129-174)

摘要

台灣有線電視產業數位化發展落差可歸納成二種狀況：集團化落差及南北城鄉落差。集團化落差指五大集團中尚有二大集團未進行數位化，加入已數位化集團之業者，基本均可接受集團本身的數位頭端訊號。南北城鄉落差指南部與離島獨立業者及播送系統業者均尚未數位化。據此，本文從數位化頭端設備及接受端設備之建置提出分析架構，以進一步分析業界數位化狀況及其商業模式，歸納出目前該產業之主要數位化推動障礙有法令政策不明、消費者及市場接受度不高、機上盒成本過高等因素。
針對有線電視產業數位化推動障礙及不同之數位化發展情況，本文提出RIGISE政策方案，即結合管制性政策(Regulatory policy)，提供誘因(Incentive)，規劃政策時程(Government push)，政策工具(Policy Instrument)，補貼(Subsidy)以及教育(Education)等不同面向之解決方案，期望能消弭產業間發展落差問題。為有效解決台灣有線電視數位化之發展落差及加速全面數位化之產業環境，依本文之分析政府應該扮演積極之角色，從法規面及政策面協助產業之發展。

關鍵字

台灣有線電視産業 ； 數位發展 ； 數位落差 ； 公共政策

並列摘要

This article attempts to investigate the digital development situation of cable television industry and to provide policy suggestions to promote digital development in this industry in Taiwan. According to the empirical findings based on analytical framework from both digital headend equipment and consumer receiving device, there are two major digital divides revealed. One is that more individual system operators in northern Taiwan have invested on digital headends than their southern counterparts; the other is that three multiple system operators have fully digitalized but two others have not. In order to solve the obstacles to digital development in this industry, RIGISE policies are advanced which include regulatory policy, incentive provision, government push, policy instrument, subsidy and education. It is therefore argued that there is a role for the state to play so as to accelerate digital development in Taiwan's cable television industry.

並列關鍵字

Taiwan's cable television industry ； digital divide ； digital development ； public policy

參考文獻

大豐有限電視公司

經濟日報網頁

行政院新聞局

行政院新聞局

行政院新聞局