在現今知識進步、科技爆破的時代裡,人們生活型態的轉變,不斷的在創新、改造、研發,隨時秉持積極進取、高效率的處事態度來因應瞬息萬變的產業特性。在悠遊卡的使用範圍愈來愈廣泛下,隨著「校園e卡」的掘起,數位學生證的應用逐漸普及,在悠遊卡連結圖書館借書證的導入,進而延伸影印機結合悠遊卡讀卡機,提供收費的複、列印及掃瞄消費服務,以增加機器的曝光對品牌的認知,作為廣告之效益及提升產品銷售獲利。因此本研究以透過影印機結合悠遊卡推展,對企業品牌認知可否達到市場推廣?及對該企業產品經營獲利的成長影響效果又為何? 分析結果顯示,透過結合悠遊卡讀卡機與其影印機設備裝機計劃推展導入後,對於機器銷售量、耗材銷售量在各季度及全年度的同期評估分析比較上均有明顯的提升,獲利亦相對明顯的正向提升,該計劃之推行,對企業品牌認知是可達到市場推廣效果,對企業產品經營獲利的推動亦成正向有利的提升影響效果。
Recently advances in knowledge, science and technology blasting era, the transformation of people's life type state, constant innovation, transforming, development, ready to uphold proactive, high-efficiency characteristics of the industry attitudes to cope with rapidly changing. The scope of Easy Card is more widely under, With the rise of the "campus e card", the number of students increasing popularity of card applications, import link library card travel card,Thereby extending photocopier combined travel card reader provide complex charges, printing and sweep consumer services aim to increase exposure machine brand awareness as to enhance the effectiveness of advertising and product sales revenue .Copies of research combined through a photocopier forward the Easy Card, Whether corporate brand awareness to achieve marketing? And the enterprise products business profit growth affect the results,why? Analyse results showed that after Easy Card reader through a combination of its copiers take forward plans to import equipment installed, For machine sales, supplies sales in the quarter and for the full year to assess comparative analysis on the same period has improved significantly, and earnings also relatively obvious positive promotion, The implementation of the plan, the enterprise brand awareness is up to the market and the effects of their products operate profitably push forward also to enhance the impact of favorable results.