建構顧客導向之電動巴士市場決策模型

Developing a customer-oriented decision model for the market of electric bus

謝瀚緯(Han-Wei Hsieh)

指導教授 ： 梁曉帆

國立臺北科技大學/管理學院/管理學院工業工程與管理EMBA專班/碩士(2014年)

https://doi.org/10.6841/NTUT.2014.00072

摘要

近年來因全球油價波動及溫室效應等因素的影響下，世界各國的政府及車廠皆積極投入綠色能源車輛的發展。臺灣地區南北距離適中、都會區集中、電力設施充足、氣候環境溫和等條件，十分適合電動車運行；再加上深厚資通訊系統、智慧安全系統、電池、馬達等關鍵技術，所以促進了電動車產業的快速發展。
目前台灣地區共有五家業者投入電動巴士的開發，由於目前電動巴士屬於新興產品且國際上並無標竿產品可作為開發方向的參考，故各電動巴士業者的開發方向亦莫衷一是。本研究探討客運業者在選擇電動巴士業者時的決策模式，透過半結構式訪談客運業者的決策者來得到決策模式的目標層級，並使用SMART找到相關屬性與重要順序後，由電動巴士專家對屬性制定出執行程度與分數進而獲得決策模式。以某個電動巴士業者依照本決策模式進行自評，以觀察其屬性項目的執行提升程度與改善，可以投入較少的資源而獲得最佳的成效，本研究將分別對這些項目的提出改善建議。

關鍵字

電動巴士 ； 顧客導向 ； SMART ； 決策模式

並列摘要

In recent years, due to the price fluctuation of global oil and the greenhouse effect of weather, many car manufacturers around the world have participated aggressively in developing green energy vehicles. Taiwan is an excellent region to operate electric vehicles because of its moderate distance between the north and the south of the island, concentrated metropolitan areas, sufficient electricity supply facilities and subtropical climate. Moreover, the highly-developed key technologies, such as telecommunication systems, security intelligence systems, batteries and motors, have boosted the growth of electric cars industries in Taiwan.
There have been so far five companies investing in the development of E-bus in Taiwan region. Due to the facts that E-bus is an emerging product and there has been no such standard product available among global car markets as the reference for the development,. Hence, the companies disagree with each other about the development direction of each company failed to come to any agreement. This research focuses on developing the decision-making model on how bus transportation companies to are choosing select their E-bus suppliers. The hierarchy of objectives of decision-making model was obtained through semi-structured interviews with several decision-makers of the bus transportation companies.The relevant decision attributes, along with their relative importance were analyzed by utilizing SMART method. The ratings for each attribute were then obtained by E-bus experts recruited for this research. Finally, a decision model was established.As a case study, one of the E-bus suppliers was asked to conduct a self-assessment based on the as described decision model so that they could understand their pros and cons of developing E-buses. This was used to observe the level of enhancement on the implementation of associated properties. As a result of that, with the analysis through the decision model, they could achieve a better performance by prioritizing the objectives and resources.

並列關鍵字

E-Bus ； Customer-Orientated ； SMART ； Decision Model

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