北投居民對觀光再發展影響之認知與態度研究

Residents' Perception and Attitude toward Tourism Redevelopment in Peitou

江香樺(Hsiang-Hua Chiang) ； 顏家芝(Jia-Jy Yen)

《觀光研究學報》 10卷1期 (2004/03) Pp. 39-61

https://doi.org/10.6267/JTLS.2004.10(1)3

摘要

本研究主要是從台北市北投居民的「觀光再發展影響認知」、「觀光再發展影響態度」及「參與態度與環境居住經驗」等三個面向，探討在台北市政府促進北投地區觀光發展同時，對於居民發展觀光態度及居民居住經驗等應有的瞭解。本研究之研究結果發現在觀光再發展認知方面，對於實質環境方面較經濟與社會文化方面深。在觀光再發展態度方面，顯示居民在感受方面對於正面影響感受程度較負面影響感受明顯。居民對過去觀光發展之認知會影響其對觀光再發展認知。居民之社經背景與居住環境經驗會影響其對觀光再發展之認知。居民對觀光再發展影響認知與觀光再發展影響態度之間有相互關係。

關鍵字

觀光再發展 ； 觀光衝擊 ； 居民認知

並列摘要

The objectives of this research were to understand the perception and attitudes of local residents towards the impact of tourism redevelopment and explored the relationship between local residents' perception and attitude in tourism redevelopment. Based on the factors influencing reactions towards tourism in the literature, the research mainly investigated from three aspects: ”attitude towards the impact of tourism redevelopment,” ”perception towards the impact of tourism redevelopment,” and ”participation attitude and experience of residential environment”. The results found: Firstly, the environment impact was the most profoundly factor than the economy and social cultural impacts in the perception towards the impacts of tourism redevelopment. Secondly, in the attitude towards the impact of tourism redevelopment, residents were more affect to the positive than the negative attitudes. Thirdly, the perception of tourism redevelopment was impacted by past experience; and finally, the perception of tourism redevelopment were impacted by respondents' characteristics and experience of residential environment of local residents.

並列關鍵字

Redevelopment ； Tourism Impact ； Residents' Perception

參考文獻

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