台灣地區旅館業網站經營收益來源之分析

The Analysis of Revenues for Websites of Taiwanese Hotel Industry

陳光華(Kaung-Hwa Chen) ； 黃榮鵬(Leo Huang) ； 吳勉勤(Mien-Chin Wu)

《觀光研究學報》 10卷4期 (2004/12) Pp. 39-54

https://doi.org/10.6267/JTLS.2004.10(4)3

摘要

電子商務經營在不同經營類型下，對台灣地區旅館業的經營造成不同程度的衝擊，本研究以Mahadevan於2000年所提出的網路收益來源為基礎，結合Afuah and Tucci於2001年所提出企業商業模式衡量要素來分析與建構旅館業經營類型之商業模式。結果顯示不同經營類型之旅館業具有不同的重要收益來源，因此再根據個別之經營類型提出商業模式與經營建議。

關鍵字

經營類型 ； 網際網路 ； 商業模式

並列摘要

Through making use of revenues from Internet proposed by Mahadevan (2000) and measured factors for business models suggested by Afuah and Tucci (2001), this paper analyzed and constructed business models for hotel industry on the Internet under different operating categories. The results showed that the different operating categories have the different important revenues on the Internet. Consequently, the business model and suggestions were proposed to individual operating categories.

並列關鍵字

Operating category ； Internet ； business model

參考文獻

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