The purpose of research was to discuss the relationships among service quality, perceived value, and satisfaction of tourists in Sitou Nature Education Area. Convenience sampling was adopted in this study. Questionnaires were distributed to samples to collect data in February, 2010. The model was tested, to evaluate the consequences of service quality, perceived value, and satisfaction, by collecting survey responses from 360 Sitou Nature Education Area participants via structural equation modeling (SEM). Findings of this research indicated that: Service quality positively and significantly influenced perceived value and satisfaction; perceived value positively and significantly influenced satisfaction, perceived value occupied the function of mediators between service quality and satisfaction. Finally, the research results may provide suggestions for Sitou Nature Education Area and further research.