網站之文化使用性研究—以華文入口網站為例

A research on website culturability — A case study of Chinese portal site

陳文剛(Wen-Kang Chen)

指導教授 ： 梁朝雲

元智大學/資訊學院/資訊傳播學系/碩士(2003年)

摘要

使用性概念是衡量使用者與裝置互動時，其互動經驗的品質指標。過去網站使用性之研究，大多致力於探討網站設計的ㄧ般性通則；近年來跨文化之網站設計需求與日俱增，使用性與文化情境之關聯性，逐漸受到廣泛的重視，並將此關係稱為文化使用性。本研究的目的在於，藉由文化使用性之探討，分析華文網站之設計傾向，並以提升網站使用性為目標，整理成若干之華文網站設計建議。研究採用文化標記描述，以及深入訪談法，針對文化因素對於網站介面設計之影響，進行分析探討。研究結果發現，文化因素對於網站介面設計影響甚大，不同地區的文化差異，會讓各地使用者產生互異的認知與需求，也將反映在網站介面的設計考量上。

關鍵字

網站使用性 ； 文化使用性 ； 文化標記 ； 網站設計 ； 華文網站

並列摘要

The concept of usability is the quality indicator for interaction experience. In the past years, nearly all of the website usability studies focus on general design guideline. Since the cross-cultural consideration has become an important issue for designing website in the recent years, more researchers concentrate on the study of the relationship between usability and culture, and named this line as Culturability. The purpose of this study is to analyze the preference and bias of Chinese website design, and to synthesize a set of design guidelines for improving website usability in terms of cultural considerations. This study adopted the methods of Culture Marker description and in-depth interview. According the results, this study indicates that there is a huge influence of cultural considerations on website interface design. All those above make people in different culture groups have diverse perceptions and requirements toward website usage.

並列關鍵字

Website Usability ； Culturability ； Culture Marker ； Website Design ； Chinese Website

參考文獻

Galdo, D. & Nielsen, J. (1996). International User Interfaces. New York: John Wiley & Sons.

Hall, E. (1959). The Silent Language. New York: Doubleday.

Hofstede, G. (1997). Cultures and organizations: Software of the mind. London: McGraw-Hill.

Marcus, A. & Gould, E. (2000, June). Cultural Dimensions and Global Web User-Interface Design: What? So What? Now What? Proceedings of the 6th Conference on Human Factors and the Web, Austin, Texas.

Marcus, A. (2001, August). Cross-Cultural User-Interface Design. Proceedings of the 2001 Human-Computer Interface Internet Conference, New Orleans, LA.