婦女創業的相關因素探討

Study on the Related Factors of Women Entrepreneurship

吳雪惠(Hsueh-hui Wu)

指導教授 ： 謝登旺

元智大學/資訊學院/資訊社會學研究所/碩士(2006年)

摘要

創業是一個複雜的過程，近年來有關創業的研究，也從以往著重創業者的個人特質轉為多重層面的探討，創業是創業者個人與環境等其他因素相互關聯的複雜歷程，創業行為也是人際網絡與經濟活動的鑲嵌，本研究係以女性創業者為研究對象探究女性創業歷程，從創業女性的個人能力條件與特質、創業資源與人際網絡、社會環境對女性創業的影響等多面向加以探討，試圖歸納出女性創業成功的關鍵因素，並分析各行業成功創業的因素。
本研究採取質性的研究方法，以半結構式訪談法進行訪談，採立意抽樣，利用滾雪球方式與陌生拜訪方式邀請受訪者進行訪談，訪談人數為十一人，以服務業為主，受訪者所在地區分布於台北、桃園、新竹等三縣市。
經資料分析，本研究結果針對研究動機、創業女性的個人能力條件、創業資源、人際網絡、社會環境的影響以及女性創業的困難與因應之道等面向下結論，進而分析本研究訪談之各行業女性創業成功之因素，並對欲創業的女性、已創業的女性、政府以及後續研究者提出建議。

關鍵字

女性創業,人際網絡,創業資源,政府政策

並列摘要

Entrepreneurship is a complicated process. In recent years, the focus of studies related to entrepreneurship has been switched from entrepreneurial personal characteristics to multidimensional investigations. Entrepreneurship is the complex career correlated with entrepreneurial individual, environmental and other factors, and entrepreneurial behavior is inlaid with interpersonal network and economic activity. This study focuses its research on entrepreneurial women by exploring how women start an enterprise, what personal capability, qualification and characteristics they are of, as well as how social environment has impact on women entrepreneurship. It attempts to induce key factors of success attained by women in various enterprises.

Based on qualitative research methodology, this study conducts interview with semi-structured interview method and adopts the purposive sampling based on the snowball method and cold call or visit method to invite eleven persons in total for interview, who are mainly in service business and spread throughout counties of Taipei, Taoyuan and Hsinchu.

After data analysis, the study findings draws conclusion on research motivation, entrepreneurial women’s personal capability and qualification, entrepreneurial resources, interpersonal network, the influence of social environment, as well as the difficulties and addressing strategies of women entrepreneurship in various businesses. It further analyzes the key factors of success attained by women entrepreneurship and also makes suggestions to women who intend to initiate business or have already started business, to government authorities concerned with this matter and to those who wish to continue the research in future.

並列關鍵字

women entrepreneurship, interpersonal network, entrepreneurial resources, government policy

參考文獻

尹萍譯，Naisbitt ＆ Aburdene 著

行政院勞工事務委員會

行政院勞工委員會職業訓練局

1993，“Challenges to theory development in entrepreneurship research.” Journal of Management Studies, 30(5), 815-834.

Andrew & Debus