台灣經濟結構主要以農業、工業及服務業三者共同構築而成,其中服務業約佔將近七成之高,由此可知服務業已成為台灣經濟之重點產業。服務業占全部女性企業比率最高,以服務業的家數占高達85.88%最高、以服務業的銷售值、出口值及銷售值都佔約60%之多,依行業別觀察指出,女性企業以經營批發零售業為主,也是主要營收來源。 女性創業者有快速增加趨勢,台灣女性雇主與自營者占就業者「從業身分」的總數顯示,從2000年的39.2萬人(佔總人數19.3%),成長至2009年的42.7萬人(佔總人數23.7%),成長了4.4%增加了3.5萬人。 本研究主要是以質性及量化研究為主,以服務業女性創業家為訪談對象,使用決策支援軟體針對訪談後之量表做一致性檢定與AHP(Analytic hierarchy process, AHP)分析,進而計算出各構面的權重。研究結果顯示,服務業女性創業精神影響因素「人力資本」中的「產業專屬經驗」最為重要;「社會資本」中以「市場訊息」最為重要;「機會辨識」以「感知」最為重要。
Economic structure in Taiwan was formed mutually by agricultural, industrial and service industries, in which service industry accounts for 70% of total labors, and has become a significant element in Taiwan’s economy. 85.88% of female enterprises were service companies, and more than 60% of values of sales and exports also came from service industry. Observing from distinct industries, female enterprises were mainly wholesale or retailing merchandisers with the greatest earning potentials. It shows a rapid-developing trend of female-entrepreneur. From the data, female employer or self-employed female increased from 392 thousand people in 2000 (19.3%) to 427 thousand people in 2009 (23.7%), with an increased amount of 35 thousand people. (4.4%) This research was mainly a qualitative and quantitative research, taking female entrepreneurship from service industry as interviewee. The data gained from interview were processed through consistency test and AHP (analytic hierarchy process) by decision support software, to acquire the weights of each dimension. Research result showed that, for female starting enterprises in service industry, the most significant factors were “industrial specific experience” in “human capital”, “market information” in “social capital” and “sensation” in “opportunity identification.”