隨著全球化風潮,市場國自由化使得消費者可能以更低廉的價格來購買,且對於家電產品的認知與了解程度不一,故選擇產品購買產品的決定性影響亦不相同。21世紀的經濟型態已經轉變為以世界工廠的製造經濟型態,家電產品之「製造來源地」也隨著經濟型態的改變慢慢修正。而家電產品之消費者究竟以產品知識形成產品評價而購買,抑或在對家電產品知識不足的情況下,是否以產品之製造來源國來做為主要挑選家電之方法形成產品評價。而根據本研究結果,影響產品評價之首要因素為產品知識,次為製造來源地形象。換言之,產品知識是影響消費者購買家電產品之主要因素,而家電產品之製造來源國形象並不如消費者對於家電產品之產品知識影響明顯,推測在國際化、全球化影響,消費者已慢慢去除對於產品製造國之偏見,逐漸邁向以產品知識為導向之中央路徑。
With the wave of globalization, market liberalization may make consumers more low prices to buy Electrical Appliances. With the different of consumer varying degrees of awareness and understanding, the decisive influence of select and purchase products so different. 21st century economic patterns has changed the world's factory economic patterns,the "manufacturing source" of household appliances are also being revised. How consumer choose electrical appliances? They choose electrical appliances from product knowledge or the sigh of Manufacturer’s Origin Country? According to the results of this study, the primary factors affecting product evaluation for the product knowledge, secondary factor is the source of the image of manufacturing. We can speculate because of internationalization and globalization, consumers have to remove bias for the Image of Manufacturer’s Origin Country,and trend to central path of product knowledge.