壽險業務員人格特質對知識分享的影響─信任的中介效果

知識經濟時代以及金融整合趨勢的來臨，對壽險業務員而言，能力與專業的提升尤為重要，組織必須了解影響知識分享的因素，並進而推廣知識分享，在競爭激烈的金融環境中，替企業創造莫大的效益。以往在探討知識分享的個人層次影響因素中，以人格特質與信任較為常見，故本研究即在探討壽險業務員的人格特質對信任之影響，以及信任與人格特質對知識分享之影響，另外，進一步探討，信任在人格特質與知識分享間的中介效果為何？本研究以494位壽險業務員為問卷調查的研究對象。研究結果發現：1.壽險業務員人格特質之外向性、開放性、和善性及嚴謹性對信任有顯著正向影響；2.信任對知識分享有顯著正向影響；3.壽險業務員人格特質之外向性、開放性、和善性及嚴謹性對知識分享有顯著正向影響；4.信任在人格特質與知識分享間產生部份中介效果。根據研究結果，本研究亦建議企業徵才可朝向具外向性、開放性、和善性及嚴謹性特質之人，並加強團隊成員間之信任感，以營造良好的知識分享環境。

關鍵字

人格特質；知識分享；信任

並列摘要

The era of knowledge economy and the advent of financial integration trends are coming. It is important to enhance the capacity and expertise for life insurance agents. Organizations must understand the factors that influence knowledge sharing. And the supervisors have to promote knowledge sharing that can create effective to enterprise in the competitive environment. We find the personality and trust are more common on the impact of knowledge sharing at the individual level factors. So this study discusses the impact of life insurance agents’ personality on trust. And the impact of life insurance agents’ personality and trust on knowledge sharing. In addition we discuss the mediating effect of trust. 494 samples are surveyed through the questionnaires. Our results could be summarized as follow, the first, life insurance agents’ personality of extraversion, openness, agreeableness and conscientiousness had significant positive effects on trust. The second, trust had significant positive effects on knowledge sharing. The third, life insurance agents’ personality of extraversion, openness, agreeableness and conscientiousness had significant effects on knowledge sharing. The fourth, the partial mediating effect of trust is between personality and knowledge sharing.

並列關鍵字

knowledge sharing ； trust ； personality

參考文獻

林孟峰（2006）。以人格特質與組織文化探討高科技產業內知識分

（2001）。組織公正、組織信任與知識分享之研究。國立屏東

林鉦棽（1996）。組織公正、信任、組織公民行為之研究：社會交

意度的關係之研究。彰化師範大學教育研究所未出版碩士論

劉鈞慈（2002）。程序公平、組織承諾、信任與組織公民行為關係

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壽險業務員人格特質對知識分享的影響─信任的中介效果

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