Title

冒險遊憩活動參與者之參與動機、知覺風險、持續涉入與流暢體驗之研究

Translated Titles

A Study on the causal Relationship between Participants’ Participation Motivation, Perceived Risk, Enduring Involvement and Flow Experience of Adventure Recreational Activity

Authors

魏聰惠

Key Words

參與動機 ; 知覺風險 ; 持續涉入 ; 流暢體驗 ; 冒險遊憩 ; perceived risk ; participation motivation ; adventure recreation ; enduring involvement ; flow experience

PublicationName

朝陽科技大學企業管理系學位論文

Volume or Term/Year and Month of Publication

2012年

Academic Degree Category

碩士

Advisor

徐茂練

Content Language

繁體中文

Chinese Abstract

近年來隨著國民所得的提升、社會型態的轉變之下,國人對於生活品質的需求愈來愈高,平日現代人忙碌於工作生活壓力大,因而休閒遊憩活動成為現代人排解壓力的方式。冒險性的遊憩活動是屬於新興的旅遊型態,該活動在近幾年來迅速崛起,流暢體驗對於活動的參與意願扮演相當重要之角色,因此如何提升參與者的流暢體驗是一個值得探討的議題。本研究主要目的在探討如何提升冒險遊憩活動參與者之流暢體驗,以「參與動機」、「知覺風險」、「持續涉入」對「流暢體驗」的影響程度為主,並以AMOS 7.0統計軟體進行結構方程式模式(SEM)驗證其因果關係。本研究以立意抽樣方式進行問卷調查,針對衝浪、登山、飛行傘三項冒險遊憩活動,共發出450份問卷,有效問卷338份,有效回收率75%。研究結果發現:一、參與動機對流暢體驗不會顯著影響;二、參與動機對知覺風險會負向影響;三、參與動機對持續涉入會正向影響;四、知覺風險對持續涉入不會顯著影響;五、知覺風險對流暢體驗會負向影響;六、持續涉入對流暢體驗會正向影響;七、參與動機透過持續涉入中介後會對流暢體驗具有間接且正向的影響。本研究針對上述結論討論其管理意涵,同時對於實務應用上提供具體的建議。

English Abstract

The desire for quality of life is increasing in recent years as national income increases and society transforms. In a busy society, people become stressed from work and life, which makes leisure and recreational activities an essential channel to relieve stress. Adventure recreation is an emerging travel style that is growing rapidly with flow experiences playing a critical role for participation in and a willingness for these activities. How to create flow experiences for participants is a topic worthy of discussion. We investigate how to improve participants’ flow experiences in adventure recreation, by indicating the effects of “participation motivation”, “perceived risk”, “enduring involvement” on “flow experience”. We used AMOS 7.0 statistic software for structural equation modeling to examine causality. Purposive sampling was conducted for questionnaires. With the object of study targeted at adventure recreation activity of surfing, mountain hiking and paragliding. We distributed 450 questionnaires and 338 were valid with a response rate of 75%. The results indicated that (1) motivation does not have a significant effect on flow experience; (2) motivation has negative effects on perceived risk; (3) motivation has a positive effect on enduring involvement; (4) perceived risk does not have a significant effect on enduring involvement; (5) perceived risk has a negative effect on flow experience; (6) enduring involvement has a positive effect on flow experience; and (7) motivation has an indirect and positive effect on flow experience after mediation from enduring involvement. Based on the conclusion, managerial implications are discussed, and useful suggestions are also provided for applicaions.

Topic Category 管理學院 > 企業管理系
社會科學 > 管理學
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Times Cited
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  2. 葉宛如(2013)。國際學生參與休閒旅遊之行為意圖研究:以知覺風險作為干擾變數。中原大學國際經營與貿易研究所學位論文。2013。1-58。 
  3. 湯斯凱(2015)。飛盤運動參與者參與動機、涉入程度對流暢體驗之研究。朝陽科技大學休閒事業管理系學位論文。2015。1-125。
  4. 簡微臻(2015)。休閒運動參與動機、流暢體驗與幸福感關聯性之研究-以自行車為例。朝陽科技大學企業管理系學位論文。2015。1-103。
  5. 溫美玲(2015)。女性路跑參與者休閒動機與心流體驗之關係。虎尾科技大學經營管理研究所學位論文。2015。1-88。
  6. 黃成銓(2017)。野外求生體驗學習課程對高中生冒險遊憩參與意願之研究 —以臺中巿立文華高級中學為例。朝陽科技大學休閒事業管理系學位論文。2017。1-98。