遊憩動機與持續涉入關係之研究—以溪頭自然教育園區之遊客為例

A Study on the Relationship between Recreation Motivation and Enduring Involvement — The Case of Visitors of Si-Tou Nature Education Area

黃貞惟(Jhen-Wei Huang)

指導教授 ： 鄭欽龍

國立臺灣大學/生物資源暨農學院/森林環境暨資源學研究所/碩士(2008年)

https://doi.org/10.6342/NTU.2008.02336

摘要

本論文旨在分析溪頭自然教育園區遊客之遊憩動機影響持續涉入之關係。首先藉由文獻回顧建立上述之假說，然後利用結構方程模式檢證上述假說，並量化此園區遊客之遊憩動機對持續涉入之影響。
本文面訪溪頭自然教育園區 1186 位遊客，再以結構方程模式檢證這些遊客的遊憩動機與持續涉入之間的關係。經由984份有效問卷的統計分析顯示，模型的適配程度良好，而遊憩動機對持續涉入呈顯著的正向影響。同時，研究結果顯示：遊憩動機四個構面之間彼此呈現正向相關。遊憩動機的「自然」與「社會連結」兩個構面顯著正向影響持續涉入的「吸引力」、「中心性」和「自我表現」三個構面，而遊憩動機的「脫離」及「學習」構面對於「自我表現」構面有顯著正向影響，但「學習」構面對「吸引力」構面有負向影響。由此可見，溪頭自然教育園區遊客之自然與學習為其重要之遊憩動機，並對遊客持續涉入類似活動具顯著之影響。

關鍵字

森林遊樂 ； 戶外遊憩 ； 遊憩動機 ； 持續涉入 ； 溪頭 ； 結構方程模式

並列摘要

The purpose of this thesis was to analyze the impact on enduring involvement of recreation motivation of visitors of Si-Tou Nature Education Area. By literature review, the study built up the above-mentioned hypothesis and used structure equation modeling (SEM) to test and to quantify the relationship between recreation motivation and enduring involvement of the visitors.
The study interviewed 1186 visitors, and then applied the SEM to examine their relationship between recreation motivation and enduring involvement. The statistical analysis based on 984 valid questionnaires showed that it had a suitable level of goodness-of-fit, and recreation motivation had a significant influence on enduring involvement. Furthermore, there was a positive correlation between each other of the four dimensions of recreation motivation. It showed that “nature” and “social bonding”, the two dimensions of recreation motivation, had a significant positively influence on “attraction”, “centrality” and “self-expression”, which were three dimensions of enduring involvement. “Escape” and “learning”, the other two dimensions of recreation motivation, also had a significant positively influence on “self-expression”. Only “learning” had a negative influence on “attraction”. This implied that nature and learning are important recreation motivation of the visitors of Si-Tou Nature Education Area, and they also had a significant influence on enduring involvement in similar activities.

並列關鍵字

forest recreation ； outdoor recreation ； recreation motivation ； enduring involvement ； Si-Tou ； structure equation modeling

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