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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 52 ) 〈TOP〉
  1. [14] 張敬芝,網路購物服務品質衡量模式建構之研究,碩士論文,元智大學企業管理研究所,桃園,2004。
  2. [16] F. M. Nicosia., Consumer Decision Processes: Markting and Advertising Implications, Prentice Hall, 1996
  3. [22] A. Banerjee and B. D. Solomon, “Eco-labeling for energy efficiency and sustainability: a meta-evaluation of US programs,” Energy Policy, vol. 31, no. 2, 2003, PP. 109-123.
  4. [27] A. Parasuraman, V. A. Zeithaml and L. L. Berry, “A Conceptual Model of Service Quality and Its Implications for Future Research,” Journal of Marketing, vol. 49, 1985, pp. 41-50.
  5. [30] M. B. Kolesar and R. W. Galbraith, “A Service-Marketing Prespective on E-Retailing: Implications for E-Retailers and Directions for Future Research,” Internet Research: Electionic Networking Applications and Policy, vol. 10, no. 5, 2000, pp.424-468.
Times Cited (2) 〈TOP〉
  1. 黃寶蘭(2017)。探討跨國代購經營模式之研究。中原大學國際經營與貿易研究所學位論文。2017。1-79。 
  2. 李玟柔(2015)。應用科技接受模型探討消費者對O2O代購平台使用意圖之研究。臺中科技大學流通管理系碩士班學位論文。2015。1-115。
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