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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 41 ) 〈TOP〉
  1. 26. 黃儀芳(民89年),應用資訊科技提升顧客關係管理績效之研究 ,元智管研所碩士論文。
  2. [參考文獻]
  3. 1. 林震岩,賴宏誌, 電子商務成功經營模式 , 華泰出版社, 民國90年。
  4. 2. 楊鴻儒 譯 野口吉昭 編「CRM戰略執行手冊Know How / Do How」,日本HR Institute 人力資源學院著,ARC遠擎管理顧問楊鴻儒譯,民國90年7月。
  5. 3. 遠擎管理顧問公司,新世代的顧客關係管理科技—電腦電話整合式客服中心與資料倉儲 e-Business Executive Report,電子化企業經理人報告,民國89年5月。
Times Cited (23) 〈TOP〉
  1. 邱南欽(2011)。運用交叉銷售於顧客關係管理之研究 - 以F金融控股公司為例。淡江大學保險學系保險經營碩士在職專班學位論文。2011。1-85。 
  2. 李鴻生(2006)。汽車零件供應商與中心廠配合能力 之研究 —以國瑞汽車專業製造廠為例—。中原大學企業管理研究所學位論文。2006。1-111。 
  3. 楊曉燕(2009)。六標準差及顧客關係管理活動與客戶滿意度關係之研究。元智大學工業工程與管理學系學位論文。2009。1-58。 
  4. 許雅婷(2007)。論顧客關係管理如何運用於台北當代藝術館。元智大學藝術管理研究所學位論文。2007。1-146。 
  5. 李佳純(2009)。採購行為、顧客關係管理與組織績效之相關性研究:以台灣製造業為例。崑山科技大學企業管理研究所學位論文。2009。1-91。 
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