新產品開發階段工具之使用與績效模式之建立與分析

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新產品開發階段工具之使用與績效模式之建立與分析

The Establishment and Analysis of Tools Usage and Performance Model during the Stages of New Product Development

葉子明 , Ph.D　　Advisor：楊錦洲　　

繁體中文

績效衡量指標；關鍵成功因素；新產品開發；工具與技術； effective analysis model ； key performance indicators ； new product development (NPD) ； critical success factors (CSF) ； tools and techniques

Abstract │ Reference (213) │ Times Cited (2) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

In the contemporary age of rapid change, firms in many industries are operating in markets that demand more frequent innovation, shorter product lifecycles, and higher quality product.
Practitioners and scholars alike have thus become increasingly interested in how to organize and manage the new product development (NPD) process effectively. Numerous tools and techniques have been developed over the years to make the NPD process more manageable and successful and improve the performance in NPD. However, in practice, many useful tools and techniques are not widely used by firms.
The present study therefore makes use of expert interviews and an empirical survey to investigate the frequency of use and the extent of implementation of various tools and techniques at each stage of the NPD process. The study also sets out to evaluate the effect of individual tools or techniques on NPD effectiveness by developing a set of appropriate performance measures. The study therefore analyzes the impact of individual tools or techniques both on overall NPD performance and on individual performance indicators within the process. The results of the analysis are then used to identify which tools or techniques should be adopted and used at various stages of the NPD process.
The study has also developed a useful model in the form of the ‘effectiveness analysis model’. Using this model, firms can identify the tools or techniques that should be utilized to a greater degree than is presently the case, and can take the effective action to raise the impact of these tools on the firm’s NPD performance.
Except tools and techniques, the execution of related critical success factors influences firm’s performance in NPD. Thus, the impacts of critical success factors are also analyzed to identify the relationship between critical success factors and NPD performance.
This study provides several useful suggestions on how firms could improve their general understanding and utilization of a number of powerful NPD tools and techniques. Also, it is also provided that how firms could emphasize their efforts on critical success factors to raise NPD performance. The practical contributions of this research have been neglected in previous studies.

Reference ( 213 ) 〈TOP〉

2. Alavi, M. and Carlson, P., 1992, “A review of mis research and disciplinary development, Journal of Management Information Systems, Vol.8, No.4, pp.45-62
連結：
3. Balachandra, R. and Friar, J.H, 1997, “Factors for Success in R&D Projects and New Product Innovation: A Contextual Framework”, IEEE Transactions on Engineering Management, Vol.44, No.3, pp.276-287.
連結：
4. Balbontin, A., Yazdani, B.B., Cooper, R., Souder, W.E., 2000, “New product development practices in American and British firms”, Technovation, Vol.20, pp.257-247.
連結：
5. Bagozzi, R.P. and Yi, Y., 1988, “On the evaluation for structural equation models”, Journal of the Academy of Marketing Science, Vol.16, No.2, pp.2-21
連結：
6. Barczak, G., 1995, “New Product Strategy, Structure, Process, and Performance in the Telecommunications Industry”, Journal of Product Innovation management, Vol.12, No.2, pp.224-234.
連結：

Times Cited (2) 〈TOP〉

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