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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 261 ) 〈TOP〉
  1. 丁烜鳴(2005)。運動品牌形象與廣告效果對消費者購買行為之影響。未出版碩士論文,國立臺灣師範大學,臺北市。
  2. 王俊翔(2007)。自助旅行者的涉入程度對自助旅行知覺價值、重遊意願的影響。未出版碩士論文,國立中央大學,桃園縣。
  3. 吉中行(2003)。促銷形式對品牌態度之影響:品牌形象與品牌忠誠度的干擾角色。未出版碩士論文,元智大學,桃園縣。
  4. 行政院經建會(2005)。挑戰2008—國家發展重點計畫。臺北市:行政院經建會。
  5. 余朝權(1991)。現代行銷管理。臺北市:五南。
Times Cited (9) 〈TOP〉
  1. 張恩瀚(2015)。服務失誤對於再購意願之影響-以汽車維修廠為例。臺中科技大學企業管理系碩士班學位論文。2015。1-53。 
  2. 文智園(2014)。消費者對韓國來源國形象、企業形象與品牌形象認知如何影響其購買韓國手機意願:以韓劇收視程度為干擾變數。臺灣大學國際企業學研究所學位論文。2014。1-86。 
  3. 葉浩喻(2011)。運動品牌代言人可信度、品牌形象、廣告效果與購買意願影響之研究-以楊丞琳代言adidas為例。臺灣師範大學運動與休閒管理研究所在職碩士班學位論文。2011。1-196。
  4. 張彭閔(2011)。探討丸莊醬油消費行為模式。亞洲大學經營管理學系碩士在職專班學位論文。2011。1-50。
  5. 楊姿婷(2016)。迪卡儂台中店消費者休閒運動涉入程度、知覺價值與再購意願之研究。朝陽科技大學休閒事業管理系學位論文。2016。1-91。
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