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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 114 ) 〈TOP〉
  1. 6.池文海、唐資文、林怡安(2010),消費者購買涉入、品牌權益、知覺風險與顧客忠誠度之關係。中華管理評論國際學報,13(2),1-22。
  2. 9.呂文彰(2008),整合行銷傳播對認知服務品質及消費者滿意度之影響-以老董牛肉麵參與台北牛肉麵節為例。國立臺北大學企業管理學系碩士論文。臺北市。
  3. 13.林育則、夏康寧(2011),奢侈品之炫耀性、涉入程度與心流體驗對消費者購買意願之影響-以高價盆栽為例。企業管理學報89,57-80。
  4. 24.施惠櫻(2007),博物館服務品質與滿意度之研究-以國立台灣史前文化博物館為例。亞洲大學經營管理學系碩士班碩士論文。臺中縣。
  5. 25.孫嘉祈、張世其、陳世良(2008),如何提升顧客忠誠度-融合交易成本理論及科技接受模式觀點。科技管理學刊,13(1),1-39。
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