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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 42 ) 〈TOP〉
  1. 9. 洪彰鴻、蘇榮基、何添生(2005)。國立勤益技術學院全校運動會服務品質之探討。勤益學報,第23卷,第1期,第89-96頁。
  2. 13. 郭生玉(1982)。教師期望與學生內外控信念關係之研究。教育心理學報,第15期,第139-148頁。
  3. 15. 廖添進(2009)。民宿業服務績效評估―以苗栗福田瓦舍為例。碩士論文,朝陽科技大學休閒事業管理系研究所,台中。
  4. 16. 趙善如、鍾鳳嬌、江玉娟(2007)。影響外籍暨大陸配偶學童子女學成績關鍵因素:以個人人口特徵、學習行為能力、家庭環境探討之。教育心理學報,第39卷,第1期,第129-147頁。
  5. 17. 鄭來宇、彭淑芸、黃礎嬅、楊妙琪(2008)。電影院服務品質績效衡量—以W電影院為例。品質學報,第15卷,第3期,第249-258頁。
Times Cited (22) 〈TOP〉
  1. 蘇郁云(2011)。對國小高年級學童學習成效之探討— 應用績效評估矩陣。朝陽科技大學企業管理系學位論文。2011。1-83。
  2. 蔡宛貽(2011)。公司被併購前後期對服務品質差異之探討─以A壽險公司為例。朝陽科技大學保險金融管理系學位論文。2011。1-70。
  3. 賴曉雯(2011)。證券公司對投資者服務績效評估-以A證券公司為例。朝陽科技大學企業管理系學位論文。2011。1-68。
  4. 廖重凱(2011)。廣播電台經營績效評估之探討-以B聯播網為例。朝陽科技大學財務金融系學位論文。2011。1-90。
  5. 侯佩君(2011)。應用績效評估矩陣探討A銀行信用卡客戶之服務品質績效。朝陽科技大學財務金融系學位論文。2011。1-52。
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