我們置身影像化的時代,在生活與夢想中,構築以影像中介的城市。「實質城市」在不計其數的電影、電視、廣告、電腦網絡與平面媒體的影像呈顯、穿透和塑造下,與「影像城市」逐漸混同難分,從而共同構成了當今人類生活其間的空問現實與想像。再現已不僅是如實呈現,亦非虛構空幻,而是積極生產,介入都市意義的維繫、協商、衝突與再造。相較於日益增加的以電影和文學作品為分析對象的「城市再現」研究,本文選擇傳統平面媒體作為分析焦點,彌補本地研究的闕漏,並收對照之效。實際的分析材料選取堪稱官方意識形態代表的《台北畫刊》,從歷史比較的角度,就其圖文的主題和形式,探討在不同的政治環境與社會發展階段裡,如何發揮了透過文字敘事和影像營構城市意義的作用。結果顯示,《台北畫刊》歷經「復興國族」、「現代化」、「溯古懷舊」、「消費休閒」及「菁英文化」等不同的敘事主軸,在其取材主題、修辭策略和影像呈現上,都有相應的轉變,從而顯示了《台北畫刊》乃是「視覺意識形態」的運作場域,也揭顯「文化治理」在都市政治裡的重要性。
This paper offers a textual analysis of an official periodical published by Taipei City Government—Taipei Pictorial The analysis focuses on the different themes and forms of pictures and essays in Taipei Pictorial that issues every month for over thirty years. The author argues that there was an imaged city with changing urban meanings constituted in these visual and verbal narratives. In terms of topics selected, rhetoric strategies, and visual conventions, we can trace the historical transformation of narration axis form the Chinese nationalism and modernization, through nostalgia and leisure/consumption, to elite culture and internationalization. Theoretically, Taipei Pictorial is a field of visual ideologies, revealing the increasing importance of cultural governance in urban politics.