國家森林遊樂區遊客遊憩體驗之研究

Recreational Experiences of the National Forest Recreation Areas

李宗鴻(Tsung-Hung Lee)

《真理觀光學報》 3期 (2005/06) Pp. 49-71

https://doi.org/10.6438/TOJT.200506.0049

摘要

本研究採分層抽樣法，利用問卷調查法，研究國家森林遊樂區遊客之遊憩體驗、遊憩特性、及管理策略，並從生態旅遊的可能性探討國家森林遊樂區之永續發展。在15個遊憩體驗變數方面，重視度皆顯著的大於滿意度，且重視度與滿意度呈顯著的正相關。重視度以因素分析萃取出三個因素，分別爲交通及安全設施，自然生態，及服務設施。滿意度則萃取出三個因素，分別爲服務設施，自然生態，及安全設施。自然生態的構面最能預測遊客之整體滿意度，其次爲安全設施的構面。92.6%的遊客有重遊意願，66.6%的遊客贊成管制遊客人數，大部分遊客(78.1%)贊成安排專業生態導覽，大部分遊客(80.2%)贊成規劃與發展生態旅遊。重要性－績效分析(Importance-performance analysis; IPA)顯示自然生態景觀、森林生態多樣性、特有之動植物資源、森林浴、安全設施、及聯外交通與路線指標等爲國家森林遊樂區發展與推銷之機會，在涼亭及登山步道等人工設施，與觀賞動植物等生態體驗爲國家森林遊樂區在市場競爭時之優勢。國家森林遊樂區應利用特有之生態資源發展負責任的生態旅遊，以期達到森林遊樂區之永續經營。

關鍵字

森林遊樂區 ； 遊憩體驗 ； 績效分析 ； 生態旅遊

並列摘要

This study explored the recreational experiences of tourists and discussed the sustainable development of the forest recreation areas in Taiwan. All the importance items were significantly exceed the satisfaction items, and importance and satisfaction demonstrated a positive and significant relation. Three factors were extracted from the important items, named safety equipments, natural ecology and landscape, and service quality. Three factors were extracted from the satisfaction items, named service quality, natural ecology and landscape, and safety equipments. Approximate 92.6% of tourists expressed the willingness to revisit. Approximate 66.6% of tourists agreed with controlling the numbers of tourists; 78.1% of tourists agreed with arranging the ecological interpreter; 80.2% of tourists agreed with promoting and programming the ecotourism. The importance-performance analysis displayed that the natural ecology and landscape, diversity of the forest ecosystem, wildlife, green shower, safety equipments, and the traffic system were the opportunity for development. This study thus concluded that forest recreation areas could utilize the diversity of ecological landscapes to achieve the sustainable developments.

並列關鍵字

Forest recreation areas ； recreational experiences ； importance-performance analysis ； ecotourism

參考文獻

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