Purpose of this research is to study the relationship among consumer's motivation, involvement, satisfaction, and repurchase intention, and also the difficulties of consumer’s usage of C-Bike. This study applied purposive sampling and data was collected via questionnaire survey. Hypotheses were tested by linear structural equation model. The key finding is that motivation may affect repurchase intention by two paths. The main path is through involvement with satisfaction, and would in turn affect repurchase intention; the second path goes through involvement only and directly affect repurchase intention. Therefore, this research suggests to increase involvement to raise satisfactory levels, which would elevate repurchase intention, and ultimately increase turnover rate of C-Bike.