觀光旅館空間設計與房型設計準則初探—以富信大飯店為例

A Preliminary Study of Tourist Hotel Space Design and Room Design Criteria- Using Fushin Hotel as an Example

蔡承學(Cheng-Hsueh Tsai)

指導教授 ： 魏主榮

中原大學/設計學院/室內設計研究所/碩士(2015年)

https://doi.org/10.6840/cycu201500663

摘要

本研究的目的,著眼於觀光旅館規劃設計與標準房型的研究,透過人文 特色、地理位置、消費能力......等等背景,進行綜合區域消費、人口特性分析, 建立一個觀光旅館標準房型設計與旅館空間設計之準則。研究中,作者分別調 查國內三家同等價位,同質性建設公司跨業投資旅館業之背景;在同背景、同 價位、相似條件下的標準房型做為比較對象;希望就其面積、設施、氛圍的型 塑,整體印象、設計風格、照明計畫、傢飾陳設等等比較其差異。透過個案分 析的方式,驗證富信大飯店在設計上,就基礎通則建立的正確性,能夠做為未 來旅館業拓展一個參考。個案對照比較臺中富信飯店設計外,更以規劃完成並 開幕之汐止富信大飯店,做為驗證前文中所提及之應用例證。觀光旅館的規劃, 不單停留在傳統意義上的室內空間設計,除了基本空間機能的規劃外,如何在 貼合使用客群的消費習慣的同時,傳達當地文化特色,表達企業品牌形象;並 結合吸睛行銷的文創設計,朝設計美學導向經典永恆。設計細節貼近人文關懷, 代表的不只是觀光旅館的進化,更是訴說著室內設計在美感經濟下整合行銷, 蛻變而成的新風貌。

關鍵字

觀光 ； 旅館 ； 富信大飯店 ； 房型 ； 公共設施 

並列摘要

With the research of standard guestrooms in tourist hotels as the focus, the purpose of this study is to analyze comprehensive regional consumption and demographic characteristics through humanistic characteristics, geographical locations, spending power, and other background variables in order to establish guidelines for the design of tourist hotel standard guestrooms and hotel spaces. In the study, the author investigated the background variables of three homogenous domestic hotels set up through construction company investment, which offer standard room rates. The standard guestrooms with the same background variables and room rates, and similar conditions were adopted as targets for comparison. The differences compared, as expected, were based on land area, public facilities, and atmosphere that contributed to the overall image shaping, as well as design style, illumination planning, decoration display, etc. Through case study analysis, the correctness of the general rules established to govern the design of Fushin Hotel was verified to serve as a reference for future expansions of the hotel industry. In the case, in addition to the comparative analysis on Fushin Hotel in Taichung, Fushin Hotel in Xizhi that underwent planning, completion, and grand opening was adopted to verify the previously mentioned practical case study. Tourist hotel planning should be more than just interior space design that has traditional significance. In addition to the planning of basic spatial functions, how can local cultural characteristics be conveyed and corporate and brand image be expressed, while catering to customer groups’ spending habits? How can cultural and creative design be combined in eye-catching marketing towards aesthetically oriented classic that will last an eternity? Design detail is closely associated with humanistic care, as it represents not only the progression of tourist hotels, but also the integrated marketing of interior design in the esthetics economy, evolving to take a new form.

並列關鍵字

tourism ； hotels ； Fushin Hotel ； guest room types ； public facilities

參考文獻

謝東龍 (2014) 台灣馬術休閒與療癒空間整合之研究

臺中市政府觀光旅遊局 相關統計資料 旅館市場區隔之研究-以臺中地區為例 研究生/陳惠湘 臺中富信大飯店 官方網站

郭純純 (2004) 觀光飯店之「款待設計」(HospitalityDesign)室內空間論

李厚強 (2002) 人工光源之照度及色溫對視覺感知影響與照明方式調查

臺中市政府文化局 官方網站 提供相關文獻