影響青少年飲酒行為之調查研究─以台灣南部地區在學青少年為例

A Study on the Factors that Influence Adolescent Alcohol Use in the Southern Taiwan

林佳靜(Jia-Jing Lin)

《弘光學報》 49期 (2006/11) Pp. 173-182

摘要

有鑑於國人所得提高，對於生活飲食中之酒品消費量逐年遞增，酒品市場中年輕族群對於酒品之觀感與消費動機值得作深入之學理探究。因此，本研究採行調查研究法，針對台灣南部地區近三百名受訪者進行面對面問卷訪查，本文探討之課題聚焦於青少年飲酒文化所引發之相關研究議題，研究結論闡述包含：青少年對於酒品之觀感與消費習性，影響青少年飲酒之動機以及經過統計分析程序驗證出「廣告剌激」、「家庭環境」與「同儕關係」等理論變項和青少年學生飲酒行為之關聯性。

關鍵字

飲酒行為 ； 飲酒動機 ； 青少年飲酒

並列摘要

The liquors contact is more and more frequent of the adolescent student. This questionnaire survey of the (vocational) senior high school students attitude of alcohol drinking and their related factors. The sample is selected from the southern area in Taiwan and three hundred students are involved. This study focused on ＂the advertising stimulate＂, ＂the family environment＂ and ＂peer relationships＂ connection regarding the young people student's drinking behavior. And the liquor cognition and alcohol motivation of young people are discussed. The result showed that ＂the advertising stimulate＂, ＂the family environment＂ and ＂peer relationships＂ three variables alcohol use regarding the young people student all have obviously to the relations.

並列關鍵字

alcohol use ； 182182alcohol motivation ； adolescent alcohol use

參考文獻

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