員工資訊能力對虛擬社群經營之影響

The Impact of Employee's Information Competency to the Operation of Virtual Community

蔡涵育(Han-Yu Tsai)

指導教授 ： 林耀欽

元智大學/資訊學院/資訊管理學系/碩士(2012年)

摘要

由於網際網路的迅速發展，網路服務從Web1.0提供內容的時代轉向為Web2.0互動式平台的時代，促使消費者蒐集資料的習慣改變，以及銷售通路變得更多元，對此，傳統產業面臨了莫大的衝擊，進而使得眾多企業紛紛開始成立虛擬社群平台，解決因網路快速成長所產生的問題。
在這樣的轉型之下，傳統產業的員工必須具備足夠的資訊能力，來幫助虛擬社群平台的經營，因此本研究針對員工資訊能力對於虛擬社群平台經營的影響進行探討，以員工的「資訊能力」作為評估「虛擬社群平台」經營的依據，將資訊能力分為三步驟：「編輯能力」、「整合能力」、「分享能力」，對「虛擬社群平台」的經營進行評估，藉此來探討員工在經營虛擬社群平台時在各個階段所具備的資訊能力。本研究期望透過代表性個案，來呈現企業如何因應網際網路發展快速而建立的平台經營模式，以及員工資訊能力與虛擬社群平台經營的關係，使其成為產業間之參考。

關鍵字

資訊能力 ； 虛擬社群 ； Web2.0

並列摘要

As the Internet has developed rapidly, the evolution from Web 1.0 (content provider) to Web 2.0 (interactive platform) not only stimulates consumers to change their data-collecting habits but also increases the diversification of selling channel. However, these impacts seriously strike traditional industries. In order to solve the problems arising from the rapid growth of the Internet, many enterprises have started to set up a virtual community platform.
Faced with the Internet transformation, the employees of the traditional industries have to enhance their information capabilities of the digital world to assist the operation of the virtual community platform. Therefore, this study discusses the influences of employees’ information abilities on the operation of virtual community platform. As the critical factor to affect the operation of virtual community platform, the information capabilities are divided into three steps which are “editing capability”, “integrating capability” and “sharing capability”. By applying these three criteria, the information capability possessed by the employees in each stage of operating the virtual community platform is discovered. This study shows the way how enterprises establish the business model of virtual platform to respond to the rapid development of the Internet through representative cases. Furthermore, it demonstrates the relationship between employees’ information capabilities and the management of virtual community platform, and expects to become one business reference for relating industries.

並列關鍵字

Information competence ； Virtual community ； Web2.0

參考文獻

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