企業構建以自有研發為發展策略之探討 -以 A 公司為例

黃文喜(Wen-Shi Huang)

指導教授 ： 黃同圳

國立中央大學/管理學院/管理學院高階主管企管碩士班/碩士(2006年)

摘要

由於過去的十多年間全球電腦資訊產業的快速成長，帶動了許多台灣的小型電子公司能發展茁壯成今日的中、大規模公司。隨著市場產業形態的改變，台灣企業的業務也由原廠委託製造 ( OEM )的代工模式，逐漸轉型為提供顧客更進一步的原廠委託設計(ODM)、生產、物流( Logistics )等整包式服務，以使企業能夠繼續維持成長。在市場環境變化及顧客經營模式改變之下，積極的面對問題並採取相關因應策略，將會對於企業的成長造成影響。
本研究透過對於個案公司過去的成長軌跡來探討，企業如何透過構建以自有研發的企業發展策略為主軸、強化信賴性與品質的產品開發特質、構築專利權的產品競爭策略，以建立其產業的競爭優勢，使企業能獲致持續的成長：
一、 建立公司自有研發之優勢能力
掌握各階段期間所面對的產業與市場變化，以建立自有研發團隊來開發新產品技術，擬定企業發展階段不同時期的目標市場和應用。隨時經由體察所回饋的顧客與市場需求，由公司研發團隊自行進行研究開發，以及轉化為新產品、新技術。配合公司於各不同發展階段時間產業狀態，選擇各不同階段新的目標應用市場，透過此清晰企業發展策略，以經由自有研發能力的建構來建立在產業的核心競爭優勢。
二、 強化信賴性與品質的產品開發特質
產品具備有較競爭者好的價格功能比，是吸引顧客使用的第一步，但是要使顧客能獲得真正長期的滿意則是要看該產品的品質與信賴性。將強化產品信賴性與品質設定為公司的發展策略之一，並經由完善的產品研發流程、產品開發過程中所需設備的完整性與精密度要求、產品開發過程的驗證等系統架構，使公司的新產品更可符合顧客長期滿意度。
三、 構築專利權的競爭優勢
專利權是企業的「隱性競爭力」，也是企業未來持續成長關鍵。企業可經由有計劃的構築專利權優勢，搭配以構建自有技術的企業發展策略，來建立其核心競爭能力。
本研究發現，有效的透過建立自有技術研發能力、強化信賴性與品質的產品開發特質、構築專利權等三方面相互搭配的企業發展策略，可使企業於其產業中建立相當的競爭優勢。

關鍵字

產品開發流程 ； 競爭優勢 ； 技術策略 ； 專利權

並列摘要

Due to the fast growth of global Information Technology in the past decade, it leads many small-sized enterprises to growth to medium-sized and large-sized company . With the market and industrial structure change , Taiwan enterprise business is convert subcontract pattern of the Original Equipment Manufacturer (OEM) into the total package service pattern of custom-built Original Design Manufacturer( ODM) , production and logistics that make the enterprise to keep continuous growth. In view of the changeable market condition & customer operation mode, to face the problems constructively and adopt the related counterplot will effect the enterprise’s growth.
This research to investigate the enterprise how to erect the self develop strategy of product and technology , strength reliability and quality of product development procedure , construct the product competition strategy through patent , to build product competitive advantage at the industry and let the enterprise obtain sustained growth by the growth trajectory of the case study.

1. To erect the vantage ability of enterprise’s self develop strategy of product and technology :
To control every stage’s variation of industry and market, and build up own design team for developing new product and technology . To draw up the target market and application at different enterprise gradations. In view of customer and market requirement and feedback, enterprise research and design department will start to develop new product and new technique . To choose new objective application market to match up the property status of enterprise’s different develop stages.Through it, they can erect the enterprise core competition strategy in view of the own design abilities.
2. To strengthen reliability and quality of product development procedure :
The products have the competitive price / value ratio compared with competitors are the first factor to attract the customers. But if want to provide customers with fullness satisfaction, it still depends on the product’s quality and reliability . To strength the product reliability and quality set up as one of enterprise develop strategy , and to request the completeness and precision via maturity product develop procedure, equipment set-up, and product verification processes…etc. Afterwards, the product can meet customers’ fully satisfy.
3. To construct the product competition strategy through patent :
Patent is the “recessive competence” of an enterprise, which is also the key point of the continued growth of it. The enterprise can build the core competence ability by planned construction patent vantage and self product and technique develop strategy.

Through this research ,we can found that it can make the enterprise to have the suitable competition advantage by constructing own product and technique abilities efficiently , strengthening product’s reliabilities and qualities of product development procedure, and building product competition strategy through patent.

並列關鍵字

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參考文獻

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