建廠流程專案管理之研究─以廣州地區印刷電路板產業為例

A Study of Factory Construction Project Management –An Empirical Study on Printed Circuit Board Industry in Guangzhou Area

李坤松(Kun-Sung Lee)

指導教授 ： 黃祥熙

國立屏東科技大學/管理學院/工業管理系所/碩士(2007年)

https://doi.org/10.6346/NPUST.2007.00027

摘要

近十幾年來，許多台灣企業為力求企業的永續經營與發展，並基於市場開發及「全球佈局」的策略與思維下，紛紛至海外設立據點。尤以中國大陸自一九七九年開放以來台商西進絡繹不絕，究其因在於大陸之內需充分與資源充足，及若干政策磁吸全球經濟的大環境下，經濟快速的成長，形成所謂的世界工廠，同時更已被各界認同將發展成為全世界前四大經濟體。現今的大陸如同六、七○年代的台灣，處處充滿著商機，更重要的是擁有台灣所沒有的巨大潛在市場。
邇來中國大陸各地提供優惠招商措施，積極吸引台商與各國的企業進駐。然而，每家公司的規模與性質不同，設置常設的設廠專案管理者的組織僅佔少數，或者根本沒有，所以大部份台商的設廠專案管理者都是臨時之選派，或由老闆擔綱。有鑒於設廠專案管理者的背景，以及兩岸政經體制及管理模式的差異，台商大陸設廠專案管理失敗的例子仍然存在，甚至不乏失敗的專案導致母公司發生財務危機的例子。
台商大陸投資的產業雖然不同，但是設廠專案管理的脈絡相似，本研究主要從業主的角度，透過專家深入訪談及層級分析法，並藉由探討印刷電路板相關產業在中國大陸廣州地區的設廠建廠專案管理的關鍵成功因素，透過實際運作過的資訊與經驗之整理，提供台商在進行大陸投資評量或設廠建廠專案管理時，期能減少摸索的時間及降低潛在的風險，使其更有效率地完成大陸新設廠建廠專案。

關鍵字

台商 ； 廣州地區 ； 專案管理 ； 建廠專案 ； 印刷電路板

並列摘要

For the business continuity and development, and based on the strategic concept of “Access the World”, many Taiwan enterprises set up overseas footholds in past ten years, especially in China. From 1979, China opened itself up to the world. As the sufficient resources and internal demand, and the attractive policies, China got very high economy growth, and made itself to be the “World Factory”. Moreover, China is predicted to be the fourth great economy entity of the world. Like Taiwan in 1960’s to 1970’s, there are many opportunities everywhere in China; more important, China has huge potential market which doesn’t appear in Taiwan.
Recently, many Chinese cities provide preferential policy to attract businesses from Taiwan and all over the world. However, because of the differences in scale and character of company, little or even none of Taiwan businesses own their permanent project team for factory construction. Most of the project managers are on temporary assignment; or at best, the business owners do it by themselves. Due to the differences in the background of these project managers, and variations in political, economic system and management style between Taiwan and China, many factory construction projects failed, and even lead to the financial crisis of their parent company.
For Taiwan business, the industries invested might be different, but project management methods for factory construction are similar. Taking the view of business owner, through interview with experts, Analytic Hierarchy Process (AHP) and Likert-type Scale, and also study the key successful factors in factory construction of a circuit board industry in Guangzhou area of China, this research provide the information of case study for Taiwan business in investment assessment and factory construction management. We hope to be able to reduce fumbling time and potential crisis, and to complete factory construction project more efficiently in China.

並列關鍵字

Taiwan business ； Guangzhou area ； project management ； factory construction project in China ； Printed circuit board

參考文獻

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Hsin-Hong Kang and Wan-Zi Liao,”Factors Affect Investment Amount and Location Choice: Evidence from Taiwanese Enterprises’ Investment in Mainland China”, Chiao Da Management Review, 26(1), 15-38 (2006).

台灣區電電子工業同業公會網頁，http://www.teema.org.tw/。