產品使用上保護意象之研究

The Protection Image of Product Usage

許高郁(Kao-Yu Hsu)

指導教授 ： 曹永慶

大同大學/設計學院/工業設計學系所/碩士(2008年)

摘要

本研究之目的在探討保護意象及其在隨身碟產品設計上應用之可行性。內容共包含以下四大部分：（1）首先透過保護具體事例之調查與分析，歸納出保護意象之概念結構。（2）接著依據所得之保護子概念尋求產生保護之原因，以萃取出對應之設計手法。（3）以隨身碟之設計為例，依據各類設計手法設計樣本，並實施保護意象測試，測試結果以主成分析法探討保護意象與產品使用過程之對應關係。（4）探討各類使用過程之保護意象與綜合評價之因果關係。
第一部份：保護意象之概念結構
保護意象可由「本質的強化」、「外部的防護」兩大概念所構成。其中「本質的強化」屬內部自發性之保護概念；包括形式上的「收藏、變型」、積極與消極的「防衛」、精神層面的「安全感」等四個特質，而「外部的防護」乃是一種以外加力量強化自身的保護概念，藉著「法律與道德的規範」與「防護」以達到保護的目的。

第二部分 : 與保護意象相對應之設計手法
依據保護意象之概念結構，尋求十二項保護子概念之可能設計要素，再藉由保護程度的評價，整理出等五項設計手法；「阻隔」、「衛生」、「吸附」、「識別」與「配對」。

第三部份：保護意象與產品使用過程之對應關係
隨身碟產品使用上之保護意象可由表現使用者操作產品時受保護感受程度的「連續的─片段的」因素，及表現使用過程中操作難易度的「單純的─繁複的」因素所構成。
整體而言，若使用者於產品的使用過程中，受保護的狀況是有條件的情況下，則較傾向於片段的保護感受，反之則偏向於連續的保護感受。若產品的使用過程中，步驟越簡單越自然，則傾向單純的心理感受，反之則傾向繁複的心理感受。

第四部分 : 各類使用過程之保護意象與綜合評價之因果關係及其比較
（1） 具標準化操作流程 : 會讓使用者產生保護感受的產品其使用過程中須具備「系統的」、「粗心的」與「預期的」意象。會讓使用者覺得好用的產品其使用過程中須具備「簡單的」、「造作的」與「小心的」意象。
（2） 無特定方向性的操作方式 : 會讓使用者產生保護感受的產品其使用過程中須具備「心安的」與「間段的」意象。會讓使用者覺得好用的產品其使用過程中須具備「簡單的」與「持續的」意象。
（3） 分段性操作方式 : 會讓使用者產生保護感受的產品其使用過程中須具備「持續的」、「系統的」與「造作的」意象。會讓使用者覺得好用的產品其使用過程中須具備「預期的」、「小心的」、「持續的」與「系統的」意象。

「分段性操作方式」群之「保護」與「好用」評價在各群中皆為最高。亦即，會讓使用者產生保護感受的產品其使用過程中須具備「持續的」、「系統的」、「造作的」意象。另一方面，會讓使用者覺得好用的產品其使用過程中須具備「預期的」、「小心的」、「持續的」與「系統的」意象。

關鍵字

保護概念、使用過程、保護之設計手法

並列摘要

The purpose of this study is to discuss protection image and its feasibility applied on the design of USB products. The content of this study contains the following four parts: (1) Firstly, to conclude general structure of protection image through practical case and analysis. (2) Next, to extract the corresponding method of design based on gained sub-concepts seeking the reason which produces protection. (3) Take USB design as an example to design the sample according to every kind of devices, and to implement the test of protection image. The result of test depends on Principle Component Analysis to discuss the corresponding relation between protection image and products during the using process. (4) To discuss the causal relationship of protection image and synthetic evaluation during all kinds of using processes.

The First Part: General structure of protection image
Protection image can be formed by two main ideas from “essential enhancement” and “external protection.”“Essential enhancement” belongs to the idea of internal spontaneity; it includes four features like“collection and transformance”on forms, active and passive“defense”and “a sense of security” in the spiritual layer; while “external protection” is an idea of protection which enhances itself by extra power; it achieves the purpose of protection through “regulation of law and morality”and “defense.”

The Second Part: Design method corresponding to protection image
According to general structure of protection image, 12 possible design elements of protecting sub-conception will be searched; besides, five design methods, “separation,” “sanitation,”“adsorbability,” “identification” and “match,” can be arranged through the evaluation about the level of protection.

The Third Part: The corresponding relation between protection image and products during the using process
The protection image used on USB products can be constructed by the element of“continuous— segmental”which shows the protection level when the user operates products, and by the element of“simple—complicated”which shows the simplicity and complication while using.
On the whole, if the protection situation is conditional while using the products for the user, he tends to have a segmental protective feeling; and one tends to have a continuous feeling on the contrary. During the using process, the simpler and naturer the using steps are, the simpler one feels in his mind; and one tends to have a complicated feeling on the contrary.

The Four Part: The causal relationship of protection image and synthetic evaluation during
all kinds of using processes and their comparisons.
（4） Standardized operating process: the products which can arise the user’s feeling of being protected must have “systematic,”“careless” and “expected” images. The products which make the user feel good to use must have “simple,”
“artificial” and “careful” images.
（5） The using method without specific direction: the products which can arise the user’s feeling of being protected on the process must have “carefree” and “sectional” images. The products which make the user feel good to use must have “simple”and “continuous” images.
（6） Sectional using method: the products which can arise the user’s feeling of being protected on the process must have “continuous,” “systematic” and “artificial” images. The products which make the user feel good to use must have “expected,”“careful,”“continuous” and “systematic” images.
The evaluation of “protection” and “good to use”in the group of “sectional using method”is the highest among each group. Namely, while using the products, the products which can arise the user’s feeling of being protected must have “continuous,” “systematic” and “artificial” images. On the other hand, The products which make the user feel good to use must have“expected,”“careful,”
“continuous” and “systematic” images.

並列關鍵字

design method of protection ； using process ； Protection idea

參考文獻

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