本研究旨在於擴充並修正關係品質模式與關係行銷之關鍵中介變數模式,以進一步探討供應鏈中供應商關係管理與關係品質對合作意願之影響,以釐清供應商關係管理及關係品質的重要性。本研究以問卷調查法針對台灣與中國江蘇地區之製造業的採購人員發放一百四十七份問卷,回收五十九份問卷回收率為40%,經扣除無效問卷二份,總計回收有效問卷五十七份,有效問卷回收率為39%。採偏最小平方法(PLS)分析驗證本研究假設。研究結果發現關係管理中的關係接觸頻率及道德行為對關係品質有正向影響又關係品質對合作意願有正向影響。但關係管理中的關係持續時間與專業知識對關係品質的影響卻不顯著。最後,根據研究結果對供應商關係管理提出具體論述及未來研究之建議。
The purpose of this study was to extend and modify the relationship quality model and Key Mediating Variable Model (KMV model) to explore the effects of relationship management and relationship quality on cooperative intention in a supply chain context and clarify the importance of relationship quality in supplier relationship management. The questionnaire survey method was adopted. The survey was administered to employees in charge of purchase in manufacturing companies in Taiwan and Jiangsu Province of China. 59 of 147 questionnaires distributed were returned (40% response rate). 2 invalid responses were excluded, resulting in a valid response rate of 39%. Proposed hypotheses were tested using partial least squares (PLS). Results indicated that relationship frequency and ethical behavior had positive effects on relationship quality, and relationship quality was positively related to cooperative intention. In customer relationship, relationship duration and professional knowledge were not significant factors of relationship quality. Finally, based on research findings, this study proposed a discourse on supplier relationship management and some suggestions for future research.