本研究以田中森林公園之遊客為研究對象,來探討個人特性、旅遊特性、旅遊動機、行前期望、實際體驗與整體滿意度彼此間的影響關係。經由實證分析得到以下結論: 田中森林公園目前屬於地區型停留時間短暫之家庭式旅遊之遊憩設施,主要活動為登山健行(M=3.67)、運動健身(M=4.12)及鬆弛身心(M=4.10)。遊客主要使用設施為登山步道(N=307)、停車空間(N=289)及遮蔭休憩場所(N=251)。 停車空間(N=147)、登山步道(N=136)、衛生設備(N=132)、遮蔭休憩場所(N=107)及兒童遊憩場(N=88)等,是影響遊客重遊意願之設施及景觀。 遊客個人特性中,年齡、職業及性別對旅遊動機影響較為顯著。 旅遊動機與行前期望之相關性,高於旅遊動機與實際體驗之相關性。 體驗水準(模式1:R2=0.215)對滿意度的影響程度大於行前期望水準(模式2:R2=0.208)。 行前期望水準變數需與實際體驗水準與行前期望水準差異程度變數等兩項變數同時使用,方能對滿意度有較高的解釋能力(模式3:R2=0.239;模式4:R2=0.233)。設施使用情形(F1:T=2.73; F2:T=2.01),對滿意度有所影響。
The study is namely to explore the extents that variables of individual characteristic, tourism characteristic, tourists' motivation, tourists' anticipation, and practical experience influence the overall degree of satisfaction for tourists at Tienchung Forest Park. The findings are cited as follows: 1. Tienchung Forest Park is classified as a regional recreation location for families engaging in transient visits. Its main functions provide tourists to engage in mountain climbing and hiking (M=3.67), exercise for health (M=4.12), and relaxation for bodies and minds (M=4.10). The facilities that tourists often use include mountain climbing pavements (N=307), parking space (n=289), and shady rest places (N=251). 2. Parking space (N=147), mountain climbing pavements (N=136), hygiene equipments (N=132), shady rest places (N=107), and children's frolic area (N=88)are main essentials that influence visitors to visit again. 3. In the variable analysis of individual characteristic, we found that age, profession, and sex are more significant factors to influence tourists' trip motive. 4. The correlation on trip motive and anticipation is higher than the correlation on trip motive and practical experience. 5. Practical experience (Model 1:R2=0.215) influencing on the extent of degree of satisfaction is higher than anticipation (Model 2:R2=0.208). 6. Anticipation variable could offer significant explanatory ability only when it is used with practical experience variable and anticipation deviation variable simultaneously(Model 3:R2=0.239;Model 4:R2=0.233). 7. The condition of equipments usage has significant influence on degree of satisfaction (F1:T=2.73; F2:T=2.01).